600 Podcasts and Counting...
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Authenticity is a Unique Superpower That We All Have
People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.
Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.
There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.
Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.
My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity.
Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.
My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.
The world needs your light.
The world needs you to shine.
Every one of us has not just the privilege but the responsibility to step forward and simply be.
Don’t let us down.
With love and light,
Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.
Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.
Author photo © Lindsey Smith
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Elaine Gibson: Learning from Family Systems Theory
How do you view your family of origin? Our family dynamics have a tremendous influence on how we feel about ourselves, show up in the world, and relate to others. When these dynamics are subconscious, we remain bound and encumbered by them. But when we bring them to the surface, we can engage our power to change and grow.
In this thought-provoking podcast, Tami Simon speaks with marriage and family therapist Elaine Carney Gibson about her new book, Your Family Revealed: A Guide to Decoding the Patterns, Stories, and Belief Systems in Your Family. They discuss family systems that serve each individual, making sacrifices versus being sacrificial, the metaphor of the labyrinth, healing emotional wounds, what a healthy functioning hierarchy looks like, the advice “wear beige and be quiet,” setting and maintaining clear boundaries, using disagreements as a tool for growth and connection, the parentified child, the phenomenon of triangulation in relationships, intergenerational trauma, the future of family therapy, and more.
Caverly Morgan: The Heart of Who We Are
When Caverly Morgan reentered society after eight years as a Zen monk, she was confronted with a question many of us are asking these days: Considering the enormity of the problems before us, how can one individual’s spiritual practice make a tangible difference in our world?
In this podcast, Tami Simon speaks with Caverly about her new book, The Heart of Who We Are, and the connection between self-realization and collective transformation. Tune in as they explore these topics and more: the difference between the absolute and the relative; introducing teens to inquiry practice; self-improvement vs. self-realization; the core experience of who we are in our depths; the power of community; meeting our deepest needs; “changing costumes within the dance of suffering”; connecting with others “essence to essence”; broadening public access to contemplative practices; escaping the trap of perfectionism; letting go of our conditioning, individually and collectively; egoic behaviors versus “acts of being.”
This episode first aired live and on video on Sounds True One. To watch Insights at the Edge episodes live and on video, and to access additional bonus Q&A, please visit join.soundstrue.com to learn more.
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John Welwood: Healing the Core Wound of the Heart
Tami Simon speaks with Dr. John Welwood, a clinical psychologist, psychotherapist, and practicing student of Buddhism and Eastern contemplative psychology. Dr. Welwood is an author whose books include Journey of the Heart and Perfect Love, Imperfect Relationships, and with Sounds True he has created the audio learning program Conscious Relationships. In this episode, Tami speaks with Dr. Welwood about his understanding of the relationship between psychological work and the spiritual journey, as well as his view of the phenomenon of “spiritual bypassing.” He also spoke about committed relationships and the most common issue that couples present in couples therapy. (61 minutes)
The Way of the Feminine to Save the World
You feel special. Sometimes this feels like a curse. Like no one will understand you. Ever. Like you will always be an alien walking among regular humans, pretending to blend in. You have learned to live with this gulf, but what you really crave is community. You long to belong to the human family. To Mother Earth.
Participating in the human condition can be bewildering. It is just not always cozy and easy—rather, it’s humbling at best, downright humiliating when it is not flowing. It can seem so much simpler to ride solo, slaying your own dragons and singing the ballads you wrote about yourself. Collaboration can be tedious, and the prevailing masculine value system may have conditioned you to feel like you are giving away your power when you share it with others.
So what? Give it away. The time of the singular sage bestowing his unique wisdom is over. That was a method devised by the men in charge who sought to regulate wisdom. They taught us to suffer alone in the desert for forty years, collecting our insights in a secret box called “Esoteric Knowledge.” Then, we were supposed to dispense those insights stingily to those who proved themselves worthy by also suffering alone for the requisite forty years in the desert.
It turns out that the world is filled with special beings, grappling our way through the anxiety of solitary conundrums and tasting the occasional reprieve of connection. When you realize this, your body lets out its breath and relaxes. The curse lifts. You come in from the cold. You hold out your cup, and some other special being fills it with sweet, milky tea spiced with fragrant herbs. You drink.
Our way, the way of the feminine, is to find out what everyone is good at and praise them for it and get them to teach it to one another. Maybe you know something about the hidden meaning of the Hebrew letters, or how to build a sustainable home from recycled tires and rammed soil, or loving-kindness meditation. You, the one who knows the Islamic call to prayer, climb this minaret and call us all to prayer. You, the one who knows how to sit quietly at the bedside of the dying, show us the way to bear witness. You, the one who knows how to get us to wake up to the shadow of privilege, please wake us the #*#@ up. It will be chaotic, all this community building, but your cooperation will save the world.
Besides, it will be fun.
Sara Avant Stover: The Portal of Heartbreak
Heartbreak is a universal human experience. Yet we often lack the vocabulary and the skills needed to move through heartbreak wisely. This was certainly the case for Sara Avant Stover, whose decades of spiritual practice and deep inner work could not prepare her for the “serial heartbreaks” that upended her life. In this podcast, Tami Simon speaks with the author of Handbook for the Heartbroken about the challenges of navigating loss in a “heartbreak-illiterate” society.
Discover how our most painful experiences can become a gateway to personal empowerment and healing, in this practical conversation on: taking on a disposition of tenderness; the impacts of cascading losses; entering the depths of our pain; the metaphor of the tightrope over the chasm; moving from self-judgment to self-acceptance; how Internal Family Systems (IFS) therapy helps us during heartbreak; the quiet “soul” powers our pain can open us to; grief; supporting the heartbroken; rituals for letting go; the midlife initiation; and more.
Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.
