Tami Simon

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Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.

Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.

Author photo © Jason Elias

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Tami Simon: Being a Spiritual Entrepreneur

A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program. 

In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.

Standing Together, and Stepping Up

Dear Sounds True friends and community,

While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.

We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.

And we are committed to not just stand in solidarity but to step up.

Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.

We have been asking ourselves questions such as:

  • How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
  • What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
  • And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?

The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.

Anything less falls short of what I believe this moment is asking of us.

We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.

With arms wide open, I invite you to witness, support, and step up with us in the following ways:

  • Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming BiasErasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.

  • Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.

  • It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.

  • The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.

As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.

And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.

With love on the journey,

Tami Simon

Founder and Publisher, Sounds True

P.S. You can learn more about our commitment to creating a more compassionate world here.

 

Happy Holidays from Sounds True

“If the only prayer you ever say in your entire life is thank you, it will be enough.”

—Meister Eckhart 

I believe that if people from all of the different wisdom traditions gathered together and were asked to agree on one focus for a special day of reflection, “giving thanks” would be somewhere at the top of the list. 

Gratitude changes us. Instead of looking at what’s wrong, we turn our hearts for a moment to what’s right. And there are so many things that are right. 

For example, the appreciation of one complete breath (as corny as it sounds, whenever I turn my mind to gratitude, this is the first place I start)—feeling the fluttery exhilaration of the inhale, the excitement at the top of the inhale, the relaxation of a full and deep exhale, and then the interesting open space that awaits when our exhale is complete (you can tell I feel grateful for breathing). 

And then there is the feeling of air on our skin, and the faces of the people we love, and the beauty of trees and the natural world … and we can each go on and on and on and on. 

And let’s do that! Let’s go on and on and on and on about all of the ways that we appreciate what is right and beautiful in this moment (and if you’re at all like me, with a tendency to focus on problem-solving, this might not be your usual perspective). 

And if you do go on and on and on and appreciate the beauty that is right here, you probably won’t need science to tell you that you have shifted the neural pathways in your brain (although scientific studies will certainly confirm that)—you can feel the immediate shift.

As I write this, I feel appreciative of so many beautiful “presences” in my life, including the presence of YOU. I am grateful that you read these posts, that you feel in some way connected to Sounds True, that you are interested in personal transformation, in being wholehearted and of benefit to others. I am grateful that, even though it is through this weird form of a mass communication from me to you, we are connected. 

At Sounds True, we are grateful to the entire ecosystem of which we are a part: to our authors, to the ideas themselves, to our vendors and manufacturers, to the buildings that house us, to the natural world, and to future generations. 

And most of all, we are grateful to you, the individual person who enjoys and derives benefit from the learning programs we create. And we want to make sure we are meeting you “where you are at” and that our programs are accessible and you feel encouraged to explore and learn from different teachers. Like most companies, our deepest discounts of the year are available between now and the end of December, and I want you to know about this, if you are interested. To learn more about these special offers, just click here

Gratitude creates a circle of appreciation. When we express our gratitude, the recipient feels it, lights up, and appreciates our existence in return. I love being in a virtuous circle of appreciation with you. 

 

With love and a grateful heart, 

Tami Simon

Founder and publisher,

Sounds True

 

 

P.S. Once again, our deepest discounts of the year are now available. Please click here to learn more.

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Perry Garfinkel: Experimenting with Becoming Gandhi

In a confessional reflection on writing his new book, Becoming Gandhi, acclaimed journalist and bestselling author Perry Garfinkel says, “It was so difficult I almost gave up twice. I thought, ‘I can’t write this book. It’s too big a subject. Who am I to try to become Gandhi?’” Garfinkel persevered, and in this podcast Tami Simon speaks with him about what he discovered along the journey—and how practicing (not perfecting) six universal principles of the Mahatma can transform each one of us. 

Tune in to this highly aspirational yet very down-to-earth conversation on the poignance of the human condition and the elixir of laughter; the Tao of Gandhi; satyagraha, an insistence on and holding firm to the truth; considering “how to Gandhi” a situation you’re faced with; the notion of “good enough”; nonviolence in thought, word, and deed; the connection between words and feelings, and the step-by-step process of personal transformation; simplicity; faith as the driver of our moral compass; celibacy and making love; Gandhi’s life as his message—and making peace with his imperfections; and more.

What does it take to “Be the change you want to see ...

Excerpted from Becoming Gandhi: My Experiment Living the Mahatma’s 6 Moral Truths in Immoral Times by Perry Garfinkel.

Let the Journey Begin

By reading this preface, you have just joined what will hopefully be the experiment of a lifetime that will change both of our lives.

Let me set the ground rules, parameters, frameworks, timelines, caveats, excuses, permissions, and other details that will help you navigate your way—if not to be Gandhi, then to become a person who leads a more ethical, principled, spiritually and morally based, truth-full life.

As you will read in chapter 1, I first thought to undertake this effort more than a decade ago. It took me another twelve years to build up the confidence, belief in my commitment, and, frankly, the funding to actually begin this arduous journey, both inner and outer, including travel to three countries plus my own US. Little did I know how much it would change me, how many miles I would travel, how many inspirational people I would meet, and how many disappointments I would encounter, both in the world and in myself.

I began to take it seriously in the summer of 2019. That was when I started finding and  contacting knowledgeable sources in each country. As a dogged reporter who prides himself in finding the email and phone number for anyone anywhere in the world, that deep dive, which necessarily required a lot of reading and googling, was a relatively easy and very enjoyable and informative exercise. You may also want to research anything additional to what I write here and experiment with your own ways to follow the six principles. I can’t speak for Gandhi, but you have my wholehearted permission and encouragement to think outside the box and off this page.

The Big Goal here was to see if, in the face of a sociocultural climate that appears bereft of moral integrity, one could follow Gandhi’s moral compass, on the one hand, and on the other, to travel to countries where he spent considerable time to see how much had changed in the years since he left them. In other words, did he leave an enduring footprint that others followed or were Gandhi’s tracks swept away and forgotten by time and human nature? In these times of questionable ethical values, of increased violence and rampant lying, I was prepared to admit such evidence might be hard to find. In fact, one too-current example of the failure of the nonviolent movement, which was one of Gandhi’s primary pillars, is occurring as I’m writing this: CNN is reporting that thirty-nine mass shootings have taken place in the United States in the first three weeks of 2023 alone, killing more than sixty people, per the Gun Violence Archives.

I knew the hard part of this goal would be living these principles day in and day out on a personal level. There would be a lot of inner work, mental adjustments, a veritable paradigmatic shift of attitude. I would have to change my mind in the most fundamental ways. Change my habits, modes of thinking, daily actions.

The ground rules were simple: try to rigorously follow the six principles on a daily basis, keeping them in mind through the day, whether hanging out with friends and family, alone in my apartment, or out there in the world. But also to give myself some slack. If I “fell off the wagon,” I would forgive myself quickly and get right back on it. The latter would happen with frequency, as you will read. But I realized very soon that once engaged in this experiment, even when I fell off, there would be no turning back. Once the veil is lifted, it’s hard not to see the world for what it is, and see yourself for who you are, who you are not, and who you aspire to be.

People started wondering how long this experiment would last and asking me when or if I would drop vegetarianism and return to eating meat as soon as it ended. I had planned to dedicate one full year to this project. It expanded to some eighteen months of strict adherence 

to all of the principles, and even some that Gandhi didn’t consider in the course of things. I admit I slacked after that but, as I said, once you know which way the compass is pointing, you can’t completely turn back; you always return to your true north. You find the balance that suits you best, or at least better than before you started.

I frame this journey and this book around the six principles. Some sources list up to eleven Gandhi principles. I chose only six; already you can call me lazy.

Truth. In practice, truth is simply telling the truth, but Gandhi meant it to mean more. He said, “God is Truth,” later changing it to “Truth is God.” He coined the term satyagraha—loosely translated as “insistence on and holding firm to truth”—as a form of nonviolent resistance. I take this on, first focusing on practicing truth in thoughts, words, and actions, with particular attention to lies I tell myself. I look at how society views truth now.

Nonviolence. Although Gandhi was not the originator of nonviolence, he was the first to apply it as a strategy to move the dial in the direction of justice, as a peaceful weapon to protest social wrongdoings. His motto: “An eye for an eye makes the whole world blind.” Taking it from the political to the personal, I look at how we all act out psychological violence—in passive-aggressive behaviors, in road rage, in clenched jaws, in couched (and not-so-couched) language—that sabotages our best interests. I myself am guilty: I was once a featured guest on The Phil Donahue Show, speaking about my own passive-aggressive behavior in my previous marriage.

Vegetarianism. Vegetarianism is deeply ingrained in Hindu and Jain traditions, the setting in which Gandhi was raised. In his London years as a law student, he embraced it more seriously to not only satisfy the requirements of the body and his religious beliefs but also to save money by not buying expensive meats. His book The Moral Basis of Vegetarianism, along with articles he wrote for the London Vegetarian Society’s publication, became my personal diet book. I was a meat-and-potatoes kind of kid, just like my father. I became a macrobiotic many years ago, had defaulted to meat in recent years, but an Ayurvedic diet I went on last fall convinced me I need to clean up my eating habits. Don’t we all?

Simplicity. Giving up unnecessary spending is the simple maxim Gandhi had in mind, and because this concept flies in the face of conspicuous consumers on spending sprees in shopping malls, it also has ramifications for our gluttonous nature, which thinks that more of anything automatically provides more satisfaction. But Gandhi also had a political motive in his so-called Swadeshi movement: by making their own clothes using a spinning wheel (charkha), Indians would deal an economic blow to the British establishment in India. These days consumers boycott various brands and stores to protest their company policy, a Gandhian spin. The contemporary “voluntary simplicity movement” draws directly from this Gandhian principle. I will closely examine my spending patterns and make budget slashes. Gandhi called it “reducing himself to zero.”

Faith. Gandhi meant belief in a higher power, no matter what religion. He wrote, “Mine is a broad faith which does not oppose Christians . . . not even the most fanatical Mussalman. I refuse to abuse a man for his fanatical deeds, because I try to see them from his point of view.” It’s the ability to see things from the point of view of someone from another faith that tests the faith of mankind. How are we doing with that? Not so good. The majority of wars in the world are religious wars. My challenge will be to find some balance between my practice of Buddhism, the religion of no God, and Judaism, the religion that invented the One God. I will test the boundaries of my acceptance of faiths I don’t believe in.

Celibacy. Called brahmacharya in Hindi, sexual abstinence was a spiritual path to achieving purity, according to Gandhi, who took the vow of chastity at the age of thirty-eight. Some people question whether Gandhi himself actually adhered to this, with stories and allegations he slept next to teenage girls to test his restraint. Celibacy is not for everyone. Is it for me? I will endeavor to find out, keeping copious notes on my fallings in and out. With my luck, the woman of my dreams will walk into my life and fall in love with me. What will I do . . . or, more precisely, not do?

I never intended this book to be categorized in the how-to or self help genre. I think or hope you can help yourself without my telling you how. Nonetheless, as I made my way around the world, around my mind, and finally around this book, I realized it would be helpful to at least sum up each chapter with what I learned, some tips for your (and my own) benefit. I call these end-of-chapter sections “How to Gandhi.”

With these guidelines and to-dos and with no further ado, here we go. Next stop: becoming the change.

Perry Garfinkel is a veteran journalist, editor, frequent speaker, and author of the bestselling Buddha or Bust. He has contributed to many sections of the New York Times since 1986 and has written for National Geographic magazine, AARP The Magazine, the Huffington Post, the LA Times, and others. He has appeared on CNN and CBS This Morning. He is a frequent guest on WCBS-NY radio’s Health & Well-Being Report.

Tsultrim Allione: Turning Towards What’s Difficu...

What if instead of trying to avoid or attack the people or situations in life that we don’t like, we chose to “invite them all to dinner”? In Tibetan Buddhism, this counterintuitive approach is known as “feeding our demons.” In this podcast, Tami Simon speaks with Lama Tsultrim Allione about making the choice to turn toward what we usually avoid—and the healing and integration this choice can lead to. 

Give a listen to this inspiring conversation on the need to reclaim the sacred feminine at this time in history; the dakini principle in Tibetan Buddhism; balancing the energies of the masculine and feminine; the courage to stand up to authority; cultivating self-trust; the Great Mother of pure potential; the union of wisdom and skillful means; becoming an emanation of an ever-evolving mind stream; the legendary yogini, Machig Labdrön, and learning to move toward what we usually avoid; the practice of “feeding your demons”; creating wholeness by integrating the shadow; working with grief and loss; and more.

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