Standing Together, and Stepping Up

    —
June 12, 2020

Dear Sounds True friends and community,

While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.

We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.

And we are committed to not just stand in solidarity but to step up.

Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.

We have been asking ourselves questions such as:

  • How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
  • What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
  • And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?

The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.

Anything less falls short of what I believe this moment is asking of us.

We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.

With arms wide open, I invite you to witness, support, and step up with us in the following ways:

  • Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming BiasErasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.

  • Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.

  • It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.

  • The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.

As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.

And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.

With love on the journey,

Tami Simon

Founder and Publisher, Sounds True

P.S. You can learn more about our commitment to creating a more compassionate world here.

 

Tami Simon

Photo of ()\

Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.

Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.

Author photo © Jason Elias

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Bringing Your Soul Force to Work: Why Being Yourself C...

Each of us has a somewhat mysterious inner power that could be called a “soul force.” In my experience, our soul force feels unstoppable, and it carries with it our uniqueness and what we care the most about. You could say it is the most essential part of us, that which we cannot be “talked out of,” that which demands expression.

Many people believe that this soul force, if it even exists, is not necessarily related to our work in the world. I am proposing just the opposite: that if we are to find our deepest fulfillment at work and achieve the highest potential in our career, in whatever field that might be, we need to engage and unleash this power.

What does it feel like to “work from our soul”? In my experience, there is a sense of drawing on a source of pure potential that is self-renewing and feels electrically charged. I don’t feel like I am working from a thin and limited layer of thoughts or strategy, but instead, there is a sense of being tapped into a charged energetic system of support and creativity.

Your Belly, Heart, and Head

For many years, I practiced somatic meditation, a type of meditation where we practice (among other things) inhabiting the inner space of the body and developing what’s known as interoception (being aware of internal bodily sensations). One of the things I discovered was the felt experience of three energy centers—the belly, heart, and head—that are referenced in many different systems of spiritual practice, and how these three centers can help us in engaging our soul force at work.

This might sound esoteric, but I actually think these three inner energy centers (called the “three brains” or “tan tiens” in Chinese medicine or “elixir fields” in certain types of qigong) are very discoverable and accessible to people who start to turn their attention inward.

To say more, when our belly center is open and energy is flowing through it in an unimpeded way, we can feel a sense of grounded power. We feel anchored and sense that we can weather the storms of life like a strong tree that is rooted deeply in the earth.

When our heart center is open, we can feel a sense of love streaming from us in every direction. This stream carries with it our care and concern for others. You could even say that we sense a stream of well wishes pouring out from our heart. Our work becomes imbued with a motivation to be of service to others and our world.

And when the center of our head is open, energy and information flow in through the top of our head in a way that often feels, at least in my experience, quite mysterious. New ideas come to us that can feel sparkly, such that even we are surprised by what is occurring to us. We become endlessly innovative in our work.

The Power of Letting Go

What does it take to awaken the intelligence of these three “inner brains” and allow the full power of our soul force to stream through these three energy centers? In my experience, what is required is not what you might expect. We don’t need to add anything to us. What is needed is a whole lot of letting go.

What are we letting go of? All of the ways we block ourselves, all of the ways we hold back. We are letting go of all of the ways we seek approval and are twisted up trying to appeal to others to be liked by them, the many ways we try to find acceptance and success via the unspoken and sometimes spoken rules of the status quo. We let go of twisting ourselves to fit a norm that doesn’t fit the truth of who we are. We let go of the mental construct of who we are so we can be the unique expression of the truth of who we are.

One year at Sounds True, we decided to give T-shirts out to the staff as part of our holiday gifting. Not a particularly original idea, but something we thought people would like. And our creative director put this slogan on the T-shirt: “Sounds True: Here for the Weird.” And I loved it.

Now, not everyone likes the word “weird”… but I do. A chapter was once written about me for a book on bringing your whole self to work, and the authors called it “Tami Simon: Flying Her Freak Flag.” I didn’t mind the use of the word “freak” either. The reason is that these are just words in popular culture that mean someone is willing to be themselves in all of their uniqueness and eccentricities. And that courage to step forward and be a brave truth-teller is something that I value.

Recently, I was in a discussion with a spiritual teacher about how interesting it is that we don’t become a blob of paste-like oneness when we drop deeply into what some people refer to as the “field of being,” the boundless, awake awareness that we share. Instead, we often become more uniquely expressive and can even appear a bit quirky. He shared his observation that it is our ego-construct, the veneer of “I’ve got it together,” that keeps us looking like copycats of others. When we allow that ego construct to lose its presentational grip, and perhaps even drop away, we make room for the emergence of our soul force, the innermost part of ourselves, to shine forth. We liberate our own “weird.”

As a leader of an organization, one of the things I have noticed is that when I present and speak from this innermost place without a lot of self-censorship, it naturally invites others to do the same. It is as if a “permission field” has been established. The company founder is telling it like it is—talking about what she learned in therapy this week, or something that occurred when talking with her wife (of the same sex), or a discovery that came through a sleepless night—and this sets up a new norm. This organization is actually a place where I don’t need to wear a mask at work; my truth-telling and uniqueness are welcome here. And this liberates a tremendous amount of energy and, dare I say, “soul power.”

What’s Your Genius Zone?

Several years ago, as the CEO at Sounds True, I found myself having difficulty figuring out how to best structure our organization (as our direct-to-consumer digital business began to grow rapidly with a different set of infrastructure needs from our traditional publishing business). I decided to hire an organizational consultant, Lex Sisney, the founder of Organizational Physics, whose expertise is helping midsize companies design to scale.

To my surprise, Lex started his assessment of Sounds True’s structural needs by having me do a deep-dive review of whether or not I was working in what he calls one’s “genius zone.” As I have come to understand Lex’s approach, part of what he believes contributes to organizational flourishing (and the ability to scale) is when people are in job functions that make the best use of their natural capacities and passions.

In a way, this seems utterly obvious. Like any good sporting team, you want people in the positions where they have the most natural affinity and talent. And when you have a whole team of people working in their genius zones, you have a much greater likelihood of having a winning team.

And yet as a founder, I have always had the attitude of “I will do whatever it takes. This isn’t about being in a ‘genius zone’; this is about getting done what needs to be done. All work is not enjoyable anyway, and just buck up and do the next thing needed.” This sounds very dutiful, and it is, but it is not the stance that creates the most high-functioning team, nor the most joy, nor the most soul engagement at work.

About a year and a half ago, I did an exercise where I went through my calendar for several weeks in a row and numbered every scheduled meeting on a 1-to-10 scale in terms of how excited I was for the meeting to take place. A very obvious pattern emerged: about half of the meetings in my calendar received the number 2 or 3, and about half of the meetings were an 8 or a 9 or even a 10.

The events in the calendar that received a high score related to interviews I was hosting, new partnerships that were being formed, and working directly with authors on new projects. The meetings that received a low score had to do with the business’s strategic execution in terms of finance, operations, and the coordination of various departments. This simple exercise presented a clear picture: I needed to shift my role and pass on a whole set of responsibilities so I could be free to focus on and expand the parts of my work that were exciting to me.

We have this notion that we need to trade what we really care about in order to make money. In a conversation with Rha Goddess, author of the book The Calling, I asked her about this. She said something to the effect of, “Why wouldn’t you earn the most money in your career doing what you are uniquely good at, what you excel at, what you uniquely have the ability to contribute?”

Her words landed. What if our greatest career achievement can only come from working in our area of natural genius, from letting go of all the ways we hold ourselves back and bringing our full soul force to work?

I believe that when we do, we find fulfillment at work. And also in life. And then, when our days come to an end, we find ourselves at peace, hands open and empty. We gave away all that we were given.

In support of your journey,

Tami Simon

Tami Simon

Tami Simon is the founder of Sounds True and the Sounds True Foundation, and cofounder of the Inner MBA online immersion learning program and conscious business community created in partnership with LinkedIn and Wisdom 2.0.

The Inner MBA program connects a global community from more than 90 countries. It includes teachings from conscious business leaders, influential CEOs, spiritual luminaries, and faculty from leading universities. Together, we engage in the inner work of growth and transformation, empowering ourselves and our organizations to contribute powerfully to our collective good.

A Message of Gratitude

Dear Sounds True friend,

At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.

Thank you for your interest and willingness to be an explorer of your inner world.

Thank you for your perseverance, your willingness to be here, with all of life’s great joys and terrible griefs and sorrows. Thank you for being ”on the journey,” with all of the ways life breaks open our hearts and asks us to expand and hold a larger space of love.

Thank you for your courage to be you, beloved and singular, the you that carries a unique gift, some special look, a cry and a laugh never heard before, a contribution we need. Thank you for being yourself and extending yourself to others, even in small ways, which often turn out to be huge.

My own prayer this Thanksgiving is to remain steadfast and true. Please know that here at Sounds True we remain so—and we love doing so in connection with you. We are here because you are here. This thanks-giving, I bow to the strength and goodness of our human hearts.

With you on the journey,

Tami

P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:

Praying

It doesn’t have to be
the blue iris, it could be 
weeds in a vacant lot, or a few 
small stones; just 
pay attention, then patch

a few words together and don’t try
to make them elaborate, this isn’t 
a contest but the doorway

into thanks, and a silence, in which 
another voice may speak.

Mary Oliver, Thirst

Tami Simon

Tami Simon: Being a Spiritual Entrepreneur

A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program. 

In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.

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Zulma Reyo: The Radiant Sun of the Heart

Each of us has a sense of ourselves as a separate and distinct individual, or what’s commonly called the personality or the ego. Yet beneath the surface of who we take ourselves to be shines a radiant and holy true Self, or who we are at the soul level. In this podcast, Sounds True’s founder, Tami Simon, speaks with celebrated spiritual teacher and author Zulma Reyo about the continual work of releasing the limitations of the egoic self to uncover and express the light and love of our deepest nature. 

Drawing on insights from the books Inner Alchemy and Emergence of Consciousness, Zulma and Tami explore: the gift of etheric sight; the relationship between the personality and the soul; ego death; objective self-observation; the lifelong process of clearing out stuck emotional energies; the three energy bodies of the personality; turning your attention from the personality to your deeper, inner self; finding community support; seeing the purity within others; working on yourself as an act of service to the world; humility and self-honesty; the practice of letter writing; giving yourself the love and acceptance you didn’t receive as a child; a guided experience of Zulma’s alchemical alignment practice; connecting to the radiant sun within yourself; forgiving the unforgivable; the emergence of a new group consciousness; examining your attachments; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

Love: The Shining of Being in Every Heart: A Message f...

Being is the shared element in all people, animals and things. Just as there is one universal physical space that pervades all individual buildings without being limited to them, likewise there is just one unlimited being from which everyone and everything borrows its apparent existence.

Just as the space in a room is not contained within its walls but is an apparent limitation of universal space, likewise the individual being that each of us seems to be is not contained within or generated by the body but is an apparent limitation of the one infinite being.

Infinite being is felt by each of us as the amness of our self. This feeling of ‘I am-ness’ is infinite being shining in each of our finite minds. Just as universal space seems to acquire the limitations of the four walls within which it seems to be contained, but in fact always remains the universal space,likewise infinite being – God’s being – seems to acquire the limitations of the body within which it seems to be housed, without ever actually ceasing to be infinite being. The apparent mixture of infinite being plus the content of experience seems to create a temporary finite being, a separate self or ego.

As a concession to the separate self or ego that we seem to be, most spiritual teachings give us something to do to become enlightened. This is like giving the space of a room a practice in order to become universal space. But the space needs no liberation, for it was never bound. The space inside is always and already identical to the space outside.

Likewise, our self needs no liberation or enlightenment. If we go deeply into the simple experience of being, we find no limit there – it is already infinite, already free. While thoughts, memories, feelings, sensations and so on have limits, these limitations do not pertain to our being.

Even to say being is mixed with experience isn’t quite right. Just as space remains unmixed with the walls that seem to contain it and the objects that it seems to contain, our being is never really mixed with experience. It always shines in its original condition: untarnished, unmixed, unlimited, unmodified. Inherently free and at peace.

Infinite being needs no enlightenment or spiritual practice. So, for whom are the teachings and the innumerable practices that have been elaborated in the various religious and spiritual traditions? For the temporary, finite separate self we seem to be. They are, as such, compassionate concessions –legitimate ones – but ones that ultimately perpetuate the illusion of a separate self. Therefore, the highest teaching is no teaching, no teacher, no effort, no practice – just the shining of being, the one being we all are.

Imagine that the vast physical space of the universe is conscious. If you were to ask the aware space in the room in which you are sitting about its nature, it may look at the walls around it and describe itself in terms of their limitations. And it would imagine that the space outside the walls was separate from it, and might engage in various efforts to know it or unite with it. But if instead it looked only at itself, it would recognize that it contained no inherent limitation. It would recognize that it is already the vast space of the universe. All its efforts would cease with that recognition.

Similarly, our apparently finite being, seemingly located in and bound by the body, looks beyond its limitations at the vast universe and ponders the nature of its reality. It may even engage in great efforts to know that or unite with it. But all we need do is look closely, to taste the nature of our own being. If we do so, we find no limitation there – our being finds no limitation in itself. Our being is already the one infinite being, the only being there is – in religious terms, God’s being. There is just that, just this.

This utter absence of anything other than itself – this absence of otherness, separation, duality – is the experience we know as love. Love is, as such, the shining of infinite being in each of our hearts. It is the taste of God’s being in us, as us.

Rupert Spira discovered Rumi’s poetry at age fifteen, sparking a lifelong journey to understand the nature of being. He studied Advaita with Dr. Francis Roles, explored Sufism, and drew inspiration from Krishnamurti, Ramana Maharshi, and Nisargadatta Maharaj. He also pursued an interest in ceramics, training with British pioneers before opening his own studio. Meeting teacher Francis Lucille in the 1990s deepened Rupert’s understanding, integrating the teachings of Advaita and Kashmir Shaivism. Rupert holds regular in-person retreats, as well as online retreats and webinars. For more, see rupertspira.com.

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Rev. Jacqui Lewis, PhD: What Would Love Have Me Do?

Provocative questions and life-changing answers. That’s what the Insights at the Edge podcast is all about, and this episode is no different. Here, Tami Simon speaks with celebrated minister Rev. Dr. Jacqui Lewis about her new book, Fierce Love, and our shared calling to follow the compass of our hearts as we navigate these times of uncertainty. Tune in as Tami and Dr. Lewis explore how to find joy and inspiration amid grief and despair, gaining a deeper understanding of what it means to love your neighbor, and more.

They explore recovery and resilience through community; the honesty that love demands; the “holy other” that is both of and outside of us; how a familial sense of the divine boosts faith amid uncertainty; the aquifer of joy; the sustaining grace of God’s steadfast presence; entering a transformative, not transactional, relationship with God; embodying fierce love when tragedy strikes; holding up a mirror to the best parts of ourselves; the qualities of fierce love, and the writings of Saint Paul; the shift from fear and overwhelm to wise action; loving your neighbor and the essence of Christianity; the extraordinary kindness and generosity often offered by complete strangers; nonpossessive delight; hand-to-hand reckoning and accompanying; interrogating our self-limiting identities; discovering “the sweetness in the sorrow”; making amends; a special blessing to support us in responding with love; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com

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