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Authenticity is a Unique Superpower That We All Have

Jessica Zweig — January 10, 2023

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity.

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

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The Simple Magic of a Book

Matt Licata — December 16, 2020

One of the gifts of isolation, solitude, and social distancing is the opportunity to reconnect with pieces of soul and strands of vision that have become lost in the busyness of our ordinary lives.

Reading for many has become a lost art. We can become so used to turning on the news, scrolling through Facebook, becoming lost in hours of YouTube or Netflix, or fused with one electronic device or another. Nothing wrong with any of these, but at times an alternative portal will open.

To take a book and find a place within your home or under a tree or out in the park and go on a pilgrimage with it. Ask the stars to help you to find a place to just be for a while and open to revelation.

It need not be a “spiritual” book, though of course those are fine, too. A book of poetry, a novel, a book of art history, or of mythology.

Allow its images to come alive, its metaphors, its characters… step into the poetic landscape with the figures and enter a state of receptivity and play. Sense what they are sensing, feel what they are feeling as these correspond with the internal others dancing within you.

healing space blog graphic

Not necessarily reading for “information,” but for communion. Allow the language to open you, to uncover a feeling you haven’t felt for a long time, an ache in the heart that longs for tending, a dream you had forgotten, a vision that you sense circling around you.

Read a paragraph or two and close the book. Enter the interactional field – with the natural world, with the visions, figures, moods, feelings, and images that seek your attention, your curiosity, your care, and just a moment of your being-ness.

We can so easily forget the magic of this place, of the imaginal realms, of those liminal places in between the physical world of matter and the transcendental realm of pure spirit. In the liminal we can dance and play and see and perceive and sense and intuit something holy.

A good book can help us do this, can serve as a companion as we step into uncharted territory.

Reading has been such an important part of my life. My books are my friends, lovers, allies, guides, and they also challenge me, break me open, tenderize and marinate me in the Unknown. They reveal how little I know about this world, this soul, this heart, this place, and the unique opportunity to be here. I find this so lifegiving.

I fantasize that perhaps in other worlds there are no books. That is sad to think about. For me, at least.

This blog post originally appeared on Matt Licata’s blog, A Healing Space. Redistributed with permission.

Matt Licata, PhD, is a practicing psychotherapist and hosts in-person retreats. His work incorporates developmental, psychoanalytic, and depth psychologies, as well as contemplative, meditative, and mindfulness-based approaches for transformation and healing. He co-facilitates a monthly online membership community called Befriending Yourself, is author of The Path Is Everywhere, and is the creator of the blog A Healing Space. He lives in Boulder, Colorado. For more, visit mattlicataphd.com.

Healing Space

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The Sacred Art Of Taking A Bath

Briana Saussy — January 19, 2020

When I tell my students that one of the most magical things they can do is take a bath, I rarely have to say anything more, for we intuitively know that the time we take to shower and bathe is time touched by wild magic, and the space in which we do so is space imbued with the scent of the sacred.

Make Your Bath Sacred

Consider your own bathing rituals right here and right now. Begin with the fundamental question, “What needs to be washed away, removed, released?” And then, “What kind of bathing appeals to you the most?” A brisk shower or a slow bath? If you use products like bubbles, soap, bath salts, or body scrubs, why did you select them? Do you love to bathe in the privacy of your own home, or do you feel most connected to your remembered magic when you immerse yourself into a wildly running river, the cresting waves of a great ocean, or the green depths of a limestone spring? What elements need to be in place to change your bathing experience from one that is merely practical and about physically cleaning yourself to one that is also extraordinary and capable of washing away deeper marks and struggles?

Where do you feel dry?

Just as the land where we live contains water, our soul soil also holds swift rivers, vast oceans, and deep springs. These interior waters are the places understood to hold the human capacity for deep feeling and emotion, creativity, love and compassion, vitality and nourishment. And just like bodies of water in the surrounding world, our interior waters can be dammed up, walled off, covered over, and blocked in a variety of ways. These waters can also be polluted. Sometimes this is done by others or is a result of the toxic aspects of the culture at large, and sometimes we do it to ourselves without realizing it. Having set up house in multiple arid lands, I can tell you from firsthand experience that the presence or the absence water in our surrounding world presses us to ask hard questions about our internal waters. Consider where your life feels dry, uninspired, lacking creativity, fecundity, and fertility? Where are the places that have become too tough and hard and not nearly tender enough? Where has your soul soil been in drought for year upon year, so that all you can find there is dry dust and cracks in the ground? Where is the spark of life lacking or completely absent?

Where do you feel in the flow?

After considering what makes you feel dried up and devitalized, consider the opposite. What calls up your life and creativity? What makes you feel like your inner landscape is well irrigated and flowing with wide rivers or caressed by ocean waves? What are the ways that you best clean up the hurt places in your life? What are the medicines that help you heal most readily and completely? Our work here calls us to an awareness of the places that feel broken, the parts of life and the stories, beliefs, and habits that devitalize us from the inside out. Working with water in an intentional manner can also highlight these places, for we become acutely aware of where precisely there is lack. It is natural to feel that there is not enough water in the whole world to slake the deepest soul thirst and soothe the most parched places of our hearts. It is true: there is not enough water in the world to quench that thirst. But there is enough water in each of us. When you live in a desert, as I have for most of my life, you come to know this as fact. There is good water, strong and flowing, usually many miles beneath the surface, and when the thunderclouds come in and the wind begins to blow just so, the sheer rocks themselves begin to usher forth rivers and streams, and the well that springs up from the deepest self carries on its waves life-bestowing and life-affirming blessings.

Don’t have time for a full sacred bath every day? Try these stepping stones instead!

Make moon water. Fill up a clear glass jar with water and leave the top of it open. Set it outside under a full moon. Drink it down the next morning and note the texture, taste, and feel of the water as you do. Notice too how your body feels after drinking it.

Create a sacred spray. Get a spray bottle, fill it with water, add a few drops of your favorite essential oils, and use this quick version of sacred water to spritz yourself and your home, as you like.

Give yourself a footbath. Fill a basin with warm water, and add a teaspoon of baking soda, some lemon and lime slices, and any essential oils you like. After soaking your feet, pick out an oil or lotion to anoint your feet. Cleansing and anointing the feet is an ancient practice that honors one of the most sensitive (and taken for granted) parts of our bodies.

This is an excerpt from Making Magic: Weaving Together the Everyday and the Extraordinary by Briana Henderson Saussy.

Download a free Making Magic journal here.

Briana Saussy is a teacher, spiritual counselor, and founder of the Sacred Arts Academy, where she teaches tarot, ceremony, alchemy, and other sacred arts for everyday life. She lives in San Antonio, Texas. For more, visit brianasaussy.com.

Buy your copy of Making Magic at your favorite bookseller!

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Happy Holidays from Sounds True

Tami Simon — November 25, 2019

“If the only prayer you ever say in your entire life is thank you, it will be enough.”

—Meister Eckhart

I believe that if people from all of the different wisdom traditions gathered together and were asked to agree on one focus for a special day of reflection, “giving thanks” would be somewhere at the top of the list.

Gratitude changes us. Instead of looking at what’s wrong, we turn our hearts for a moment to what’s right. And there are so many things that are right.

For example, the appreciation of one complete breath (as corny as it sounds, whenever I turn my mind to gratitude, this is the first place I start)—feeling the fluttery exhilaration of the inhale, the excitement at the top of the inhale, the relaxation of a full and deep exhale, and then the interesting open space that awaits when our exhale is complete (you can tell I feel grateful for breathing).

And then there is the feeling of air on our skin, and the faces of the people we love, and the beauty of trees and the natural world … and we can each go on and on and on and on.

And let’s do that! Let’s go on and on and on and on about all of the ways that we appreciate what is right and beautiful in this moment (and if you’re at all like me, with a tendency to focus on problem-solving, this might not be your usual perspective).

And if you do go on and on and on and appreciate the beauty that is right here, you probably won’t need science to tell you that you have shifted the neural pathways in your brain (although scientific studies will certainly confirm that)—you can feel the immediate shift.

As I write this, I feel appreciative of so many beautiful “presences” in my life, including the presence of YOU. I am grateful that you read these posts, that you feel in some way connected to Sounds True, that you are interested in personal transformation, in being wholehearted and of benefit to others. I am grateful that, even though it is through this weird form of a mass communication from me to you, we are connected.

At Sounds True, we are grateful to the entire ecosystem of which we are a part: to our authors, to the ideas themselves, to our vendors and manufacturers, to the buildings that house us, to the natural world, and to future generations.

And most of all, we are grateful to you, the individual person who enjoys and derives benefit from the learning programs we create. And we want to make sure we are meeting you “where you are at” and that our programs are accessible and you feel encouraged to explore and learn from different teachers. Like most companies, our deepest discounts of the year are available between now and the end of December, and I want you to know about this, if you are interested. To learn more about these special offers, just click here.

Gratitude creates a circle of appreciation. When we express our gratitude, the recipient feels it, lights up, and appreciates our existence in return. I love being in a virtuous circle of appreciation with you.

With love and a grateful heart,

Tami Simon

Founder and publisher,

Sounds True

P.S. Once again, our deepest discounts of the year are now available. Please click here to learn more.

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You are not broken or in need of fixing

Sounds True — September 28, 2013

When your emotional world is on fire,
when you become lost in the story of the suffering one,
touch your heart, feel the aliveness in your body,
practice kindness, and ignite a revolution.

As a little one it was wildly creative
to turn from your embodied reality,
to protect yourself from overwhelming experience.
But love is calling you home now:
Come closer.

Will you see how much intelligence is here,
even in your confusion and in your pain?
Your sadness is a doorway into the infinite,
if you will hold it near.
Your despair is a gateway into wholeness,
if you will offer it sanctuary.
Even your anxiety is a portal into love’s world
if you will stay close.

Everything here is path, friends,
nothing is out of place.
You are not broken
and are not in need of fixing.

Stop. Just one sacred pause;
touch the ground. Look up into the sky.
Give yourself the gift of your own presence,
for this is no ordinary moment.

As you sink into the core of what you are,
notice that you can breathe in and out of your heart.
It is not air which moves in and out, though.
It is love.

autumn

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Can you medicate meditation?

Tara Brach — September 24, 2013

Tara Brach is right. The use of psychiatric medication by those committed to spiritual practice is one of those topics that can get real heated, real fast. This is a complex issue and one that many of our authors and listeners have grappled with over the years. Is it possible for medication and meditation to work together, as allies on the path of healing and awakening? We hope you enjoy this short article by Tara and would love to hear your thoughts as always.

Can you medicate meditation? by Tara Brach

The use of anti-depressants by those involved in meditation practice is a very hot topic. Students often ask me things like, “If I take Prozac, isn’t that as good as giving up? Aren’t I admitting that meditation doesn’t work?”

Those who’ve been advised by a doctor to consider medication tell me they are afraid of becoming dependent on it, afraid they’ll never function again without it. Some wonder if taking medication doesn’t directly undercut the process of spiritual awakening.

They ask, “Don’t medications numb the very experiences we are trying to unconditionally accept? Wouldn’t liberation be impossible if we were on medication?” One student even quipped, “It’s hard to imagine the Buddha reaching for Prozac while under the Bodhi Tree.”

It’s true that some of the most widely used anti-depressants can create a sense of distance from acute fear, and a degree of emotional numbing. It’s also possible to become at least psychologically dependant on any substance that provides relief.

Yet, for some people, no matter how hard they try something else is needed to engender safety and bring anxiety to a manageable level. Whether the cause is life trauma or genetic predisposition, the brain chemistry and nervous system of some people lead to intolerably high levels of fear. For them prescribed medication for depression and anxiety may provide additional—and possibly critical—aid in finding the safety that enables them to trust others and to pursue spiritual practices.

At least for a period of time, in these cases medical intervention may be the most compassionate response.

I’ve seen students who were utterly incapacitated by anxiety and fear finally able to face it with mindfulness and lovingkindness once they started on medications. As a psychiatrist friend says, medications make it possible for some people to “stop anxiously doing, and just sit there.”

Medication and meditation can work together. As medications shift the biological experience of fear, mindfulness practice can help undo the complex of reactive thoughts and feelings that sustain it.

One of my meditation students, Seth, a composer and pianist, took anti-depressants after struggling unsuccessfully for years with debilitating anxiety, shame and depression. Seth dreaded performances and the expectation of perfection that surrounded them. He told me, “Knowing how to write and play music is my life. When I feel like I’m blowing it, I lose it completely. I feel totally worthless.”

When Seth began taking anti-depressants his fear level dropped significantly. The familiar stories and self-judgments would still arise, but because the fear was less intense, he was able to see that his thoughts were just thoughts, not the truth about how things were. Gradually, as Seth deepened his meditation practice, he became familiar with a new and different sense of himself. Rather than rejecting himself as sick and broken, he began wanting to care for and comfort himself.

After two years, Seth decided to stop taking anti-depressants. While his fear had decreased, he had also lost a certain degree of his natural sensitivity and empathy, and his libido was diminished. Within a few months of discontinuing the medication, Seth began to experience once again waves of acute fear and, at times, oppressive depression. But now when the old stories made their appearance, he could note them mindfully rather than getting lost in them.

Taking medication had driven a wedge into the trance of fear, and it no longer was so engulfing. While Seth’s emotions were still intense, his fear wasn’t fueled by overwhelming self-judgment and shame. He no longer identified himself as a broken person. Perhaps from time to time he might seek relief again from medications, but Seth now had a strength to his spiritual practice and a faith in himself that gave him a genuine sense of inner freedom.

There are no absolute recipes for working with this issue of taking medications. In making choices on our path, it’s important to ask ourselves whether or not they will serve awakening and freedom. Our best answers are found by honestly looking into our intentions.

For instance: What is our intention in doing therapy, in taking medication or doing a particular style of meditation? Are we using meditation as a way of escaping from painful relationships or unwanted responsibilities? Do we truly intend to face and accept fear? Are our choices helping us relax and become more kind?

As we honestly explore these questions, we can experiment through our practice to discover which of our choices are the most compassionate, and will best bring an end to our suffering.

Adapted from Radical Acceptance (2003) via Tara’s blog.

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Authenticity is a Unique Superpower That We All Have

The Simple Magic of a Book

The Sacred Art Of Taking A Bath

Make Your Bath Sacred

Where do you feel dry?

Where do you feel in the flow?

Don’t have time for a full sacred bath every day? Try these stepping stones instead!

Buy your copy of Making Magic at your favorite bookseller!

Sounds True | Amazon | Barnes & Noble | Indiebound

Happy Holidays from Sounds True

You are not broken or in need of fixing

Can you medicate meditation?

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