Jessica Zweig

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

Also By Author

Authenticity is a Unique Superpower That We All Have

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity. 

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

 

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

 

 

 

 

Learn More

Amazon | Barnes & Noble | IndieBound | Bookshop | Sounds True

 

Jessica Zweig: Simply Be: A New Approach to Personal B...

Jessica Zweig is the CEO and founder of the SimplyBe. Agency, a personal branding company that helps millions of people worldwide. She’s been named a personal branding expert by Forbes magazine, a top digital marketer to watch by Inc. magazine, and she’s the 2018 recipient of the International Gold Stevie Award for Female Entrepreneur of the Year. With Sounds True, Jessica Zweig has published the book, Be: A No-Bullshit Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself. In this podcast, Jessica Zweig speaks with Tami Simon about her soul-level approach to effective personal branding, including how cultivating your brand relates to your spirituality, dispelling the myths about personal branding, discovering your “why,” authenticity as a daily practice and a journey, infusing your humanity into your messaging, and more.

You Might Also Enjoy

Justin Michael Williams, Shelly Tygielski, and Mario V...

The end of racism—really? When your eyes stop rolling, tune in to this podcast to hear why it’s actually possible—in our lifetimes—to free our society from systemic racial oppression and  injustice. In part one of this episode of Insights at the Edge, Tami Simon speaks with Justin Michael Williams and Shelly Tygielski about their new book, How We Ended Racism. In part two, filmmaker and activist Mario Van Peebles joins the conversation to share his own hope-giving perspective. 

This stirring and uplifting podcast explores the five assumptions that perpetuate racism; the eight pillars of possibility; the pledge to help end racism; how our inner work relates to the outer change that we’re working toward; assertion versus assessment, and learning to recognize our own biases; shadow work and confronting the concept of supremacy; taking action where we’re standing right now; “loving with bigger arms”; crossing the divide within families; the metaphor of the inherited house; the practice of calling forward; intraconnection; the link between exposure and empathy; the SUSS process: State, Uncover, Synergize, and Select; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

Learn to walk the profound journey of healing individu...

We are facing what is perhaps the greatest civilizational crisis of our time, the global ecological emergency. If the underlying challenge to climate change (and other systemic social problems) can be traced to human disrelation—a state of being out of accordance with nature, ourselves, and other humans—then I propose it to be a fundamentally spiritual problem, as much as an environmental, scientific, technological, cultural, psychological, economic, or historical one. At the root of this spiritual problem is collective trauma.

My work as a teacher over the past 20 years has focused on the integration of science and mysticism. Over time, as my training programs and retreats developed what emerged was a clear need to address collective trauma. 

Attuned: Practicing Interdependence to Heal Our Trauma—and Our World is a guide for anyone committed to the healing of our struggling world. With practical instruction on reducing stress and building  resilience, along with practices such as transparent communication, my book is intended to support each of us and our communities in embracing our interdependence. As you learn to attune to others, you begin to refine  your capacity to relate  — and to walk the profound journey of healing individual, ancestral, and collective trauma.

The complexity of challenges we face in the 21st century demands a new level of human collaboration. To respond with creativity and innovation to these challenges, we must think holistically. In this way, we awaken our most intrinsic biological gifts: the powers of our soul’s intelligence – that which inside us knows how to heal and restore.

Perhaps, rather than finding ourselves alive in a time of exponential, unstoppable decline, we will discover the power to access the evolutionary gifts that appear dormant in us. To accomplish this, I believe we must do it together—not separately, but in relation, as communities dedicated to healing our collectives.

It may take only a small number of us to establish a new level of collective coherence—to share our light, heal our wounds, and realize the unawakened potential of our world. Will you join me on this journey of attunement?

With gratitude,

Thomas Hübl


Thomas Hübl, PhD, is a renowned teacher, author, and international facilitator who works within the complexity of systems and cultural change by integrating modern science with the insights of humanity’s wisdom traditions. Since the early 2000s, he has led large-scale events on the healing of collective trauma, with a special focus on the shared history of Israelis and Germans, and facilitated healing and dialogue around racism, oppression, colonialism, and genocide, among other topics. He is the author of Healing Collective Trauma and Attuned (both with Julie Jordan Avritt). He has served as an advisor and guest faculty for universities and organizations, and he is currently a visiting scholar at Harvard University’s Wyss Institute. For more, visit www.attunedbook.com.

Tami Simon: Being a Spiritual Entrepreneur

A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program. 

In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.

>