Tami Simon

Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.

Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.

Author photo © Jason Elias

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Standing Together, and Stepping Up

Dear Sounds True friends and community,

While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.

We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.

And we are committed to not just stand in solidarity but to step up.

Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.

We have been asking ourselves questions such as:

  • How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
  • What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
  • And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?

The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.

Anything less falls short of what I believe this moment is asking of us.

We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.

With arms wide open, I invite you to witness, support, and step up with us in the following ways:

  • Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming BiasErasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.

  • Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.

  • It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.

  • The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.

As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.

And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.

With love on the journey,

Tami Simon

Founder and Publisher, Sounds True

P.S. You can learn more about our commitment to creating a more compassionate world here.

 

Happy Holidays from Sounds True

“If the only prayer you ever say in your entire life is thank you, it will be enough.”

—Meister Eckhart 

I believe that if people from all of the different wisdom traditions gathered together and were asked to agree on one focus for a special day of reflection, “giving thanks” would be somewhere at the top of the list. 

Gratitude changes us. Instead of looking at what’s wrong, we turn our hearts for a moment to what’s right. And there are so many things that are right. 

For example, the appreciation of one complete breath (as corny as it sounds, whenever I turn my mind to gratitude, this is the first place I start)—feeling the fluttery exhilaration of the inhale, the excitement at the top of the inhale, the relaxation of a full and deep exhale, and then the interesting open space that awaits when our exhale is complete (you can tell I feel grateful for breathing). 

And then there is the feeling of air on our skin, and the faces of the people we love, and the beauty of trees and the natural world … and we can each go on and on and on and on. 

And let’s do that! Let’s go on and on and on and on about all of the ways that we appreciate what is right and beautiful in this moment (and if you’re at all like me, with a tendency to focus on problem-solving, this might not be your usual perspective). 

And if you do go on and on and on and appreciate the beauty that is right here, you probably won’t need science to tell you that you have shifted the neural pathways in your brain (although scientific studies will certainly confirm that)—you can feel the immediate shift.

As I write this, I feel appreciative of so many beautiful “presences” in my life, including the presence of YOU. I am grateful that you read these posts, that you feel in some way connected to Sounds True, that you are interested in personal transformation, in being wholehearted and of benefit to others. I am grateful that, even though it is through this weird form of a mass communication from me to you, we are connected. 

At Sounds True, we are grateful to the entire ecosystem of which we are a part: to our authors, to the ideas themselves, to our vendors and manufacturers, to the buildings that house us, to the natural world, and to future generations. 

And most of all, we are grateful to you, the individual person who enjoys and derives benefit from the learning programs we create. And we want to make sure we are meeting you “where you are at” and that our programs are accessible and you feel encouraged to explore and learn from different teachers. Like most companies, our deepest discounts of the year are available between now and the end of December, and I want you to know about this, if you are interested. To learn more about these special offers, just click here

Gratitude creates a circle of appreciation. When we express our gratitude, the recipient feels it, lights up, and appreciates our existence in return. I love being in a virtuous circle of appreciation with you. 

 

With love and a grateful heart, 

Tami Simon

Founder and publisher,

Sounds True

 

 

P.S. Once again, our deepest discounts of the year are now available. Please click here to learn more.

Tami Simon: Embracing Paradox: A special micro-episode

Tami Simon is the founder and CEO of Sounds True, as well as the host of Insights at the Edge. In this special episode, Tami celebrates an amazing milestone: her five-hundredth podcast. Speaking on her many years as an interviewer, Tami explains that she has been able to take in all the competing, often contradictory viewpoints of her subjects by embracing the concept of paradox. She shares numerous examples of contrasting ideas (such as the roles of anger and surrender in spiritual practice) that she has entertained as truth. Tami considers the paradox of becoming more in tune with herself over the years while also learning how interconnected she is with all other beings. Finally, Tami mulls the painful contradiction of brilliant teachers who also prey on the vulnerable and what this means for the overall quest for spiritual discovery. (36 minutes)

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Honey Tasting Meditation: Build Your Relationship with...

There is a saying that goes “hurt people hurt people.” I believe this to be true. We have been conditioned, in environments of scarcity and violence, to react more with fear and self-protection than curiosity and connection. As a result, we live in a world that is deeply in need of more kindness, more ease, more connection, more sweetness. It’s time we offer more sweetness and ease to ourselves, to one another, to our planet.

Now, this does not mean being a Pollyanna or “sickly sweet.” It does not mean being addicted to sugar and finding other ways to hurt ourselves. It means moving through the world and offering sweetness to ourselves and others. It means setting good boundaries and protecting our community and the hive from those who would “rob” us of our sweetness, of the sustenance (love, connection, inclusion, belonging) that helps us endure.

But first, we have to allow ourselves to taste and feel the sweetness on our own. We have to practice being deeply grateful for what is sweet in our life, holding it with reverence, and freely sharing it with others.

We invite you to build your own relationship with, and deep worthiness of, sweetness. We invite you to find and taste the sweetness in your life. Times of abundance and sweetness are special, and we must remember to taste them fully and live into them. We must also remember to share them.

What sweetness do you have in your life? What sweetness can you share with others? What sweetness do you crave from others? How can you cultivate more sweetness in your life? What does that look, sound, and feel like? Where do you deny yourself sweetness? How can you give yourself permission to taste and share all of the sweetness that comes to you? How can you bring sweetness into the lives of others?

Honey Tasting Meditation

For this practice, you’ll need some (ideally) local honey. If possible, find out what you can about where it came from and what was in bloom at the time it was made. This will help deepen your relationship to the place you live. If you cannot find local honey, that is okay; you can still complete the meditation as instructed.

Find a quiet spot in a quiet moment and sit with your jar of honey. Before opening it, sit in a few moments of conscious breathing to quiet your mind.

Start with your sense of sight and smell. Hold the jar of honey up in front of you and observe its color and viscosity. Take note of how it looks in the light, in the dark.

Next, open the jar of honey and bring it to your nose. Inhale deeply. Notice the sensations, images, or thoughts that come to you as you breathe in the aromatherapy of the honey.

Now, reverently taste the honey. Take a small amount on a spoon and meditatively savor the flavors, sensations, feelings, and images that come to you. Chew the honey. Hold it on your tongue. Allow yourself to indulge in its many flavors. Do this again with another spoonful (or as many as you want) but take your time.

When you’re done, write down any messages or insights you received from the experience and the nurturing and healing power of the honey. Take this moment of sweetness with you into your day.

Excerpted from The Wisdom of the Hive: What Honeybees Can Teach Us about Collective Wellbeing.

Michelle Cassandra Johnson is an author, activist, spiritual teacher, racial equity consultant, and intuitive healer. She is the author of six books, including Skill in Action and Finding Refuge. Amy Burtaine is a leadership coach and racial equity trainer. With Robin DiAngelo, she is the coauthor of The Facilitator's Guide for White Affinity Groups. For more, visit https://www.michellecjohnson.com/wisdom-of-the-hive.

Richard Rohr: Gratuitous Goodness in an Age of Outrage

The prophets and mystics of the Judeo-Christian tradition each had their ways of bringing attention to the hypocrisies and injustices of their particular period in history. Here in the year 2025, as we navigate our own time of disruption and upheaval, how can we as individuals raise our voices and become the compassionate, conscious change agents our world so desperately needs? In this podcast, Tami Simon speaks with Franciscan friar and ecumenical teacher Richard Rohr about his new book, The Tears of Things, and what we can learn from the “sacred revolutionaries” who came before us. 

Tune in to explore: the prophet’s mission and “making good trouble”; self-critical thinking (and how it’s unknown to most major institutions); sacred criticism and the revelation of the shadow; the paradigm of order, disorder, and reorder; outrage, cosmic sadness, and unlimited praise; using anger to cover up sadness; grief work and “getting to the hallelujah”; discovering the foundation of hope; contemplative thinking; conversion and transformation; opening to grace; letting go of control; why “what we don’t want to see is the problem”; waking up from our collective illusion (especially around power and control); living in a deceit-allowing culture; the word “evil”; an ever-present sense of goodness in the world; holding the tension of opposing truths; gratuitous goodness; realizing a joy that cannot be taken from you; the prophet Jeremiah and the Book of Lamentations; why the opposite of faith is not doubt but certainty; acting from the highest levels of motivation; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

Suzanne Giesemann: Dancing Between Being a Soul and a ...

What is the soul? How do we stay in relationship with the eternal aspect of ourselves? Is it possible to honestly trust that “everything is in order” when all we see is chaos and confusion? 

In this podcast, Tami Simon speaks with acclaimed author and evidence-based medium Suzanne Giesemann about her journey from being a commander in the U.S. Navy to one of today’s most sought-after guides on the path of spiritual awakening. In this eye-opening conversation, you’ll learn about: the two keys to communicating with the departed: belief and intention; the three Es: educate, experience, and engage; the Sip of the Divine practice; the observer perspective and the importance of one’s point of view; patterns of consciousness interacting across time and space; a meeting with Albert Einstein; past lives; preparing for “a good and free and blessed death”; Wolf’s story; passing through an “elevation”; shifting out of left-brain dominance; curiosity and playfulness; the emotional heart and the spiritual heart; vagus nerve breathing; why there is “purpose in every passing”; Earth as a school for the evolution of our souls; transcending the sense of incompleteness inherent in “the story of you”; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

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