Tami Simon is the founder and CEO of Sounds True, as well as the host of Insights at the Edge. In this special episode, Tami celebrates an amazing milestone: her five-hundredth podcast. Speaking on her many years as an interviewer, Tami explains that she has been able to take in all the competing, often contradictory viewpoints of her subjects by embracing the concept of paradox. She shares numerous examples of contrasting ideas (such as the roles of anger and surrender in spiritual practice) that she has entertained as truth. Tami considers the paradox of becoming more in tune with herself over the years while also learning how interconnected she is with all other beings. Finally, Tami mulls the painful contradiction of brilliant teachers who also prey on the vulnerable and what this means for the overall quest for spiritual discovery. (36 minutes)
Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.
One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.
Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.
Subscribe to Insights at the Edge to hear all of Tami’s interviews (transcripts available too!), featuring Eckhart Tolle, Caroline Myss, Tara Brach, Jack Kornfield, Adyashanti, and many more.
Founded Sounds True in 1985 as a multimedia publishing house with a mission to disseminate spiritual wisdom. She hosts a popular weekly podcast called Insights at the Edge, where she has interviewed many of today's leading teachers. Tami lives with her wife, Julie M. Kramer, and their two spoodles, Rasberry and Bula, in Boulder, Colorado.
At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.
Thank you for your interest and willingness to be an explorer of your inner world.
Thank you for your perseverance, your willingness to be here, with all of life’s great joys and terrible griefs and sorrows. Thank you for being ”on the journey,” with all of the ways life breaks open our hearts and asks us to expand and hold a larger space of love.
Thank you for your courage to be you, beloved and singular, the you that carries a unique gift, some special look, a cry and a laugh never heard before, a contribution we need. Thank you for being yourself and extending yourself to others, even in small ways, which often turn out to be huge.
My own prayer this Thanksgiving is to remain steadfast and true. Please know that here at Sounds True we remain so—and we love doing so in connection with you. We are here because you are here. This thanks-giving, I bow to the strength and goodness of our human hearts.
With you on the journey,
Tami
P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:
Praying
It doesn’t have to be the blue iris, it could be weeds in a vacant lot, or a few small stones; just pay attention, then patch
a few words together and don’t try to make them elaborate, this isn’t a contest but the doorway
into thanks, and a silence, in which another voice may speak.
A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program.
In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.
While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.
We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.
And we are committed to not just stand in solidarity but to step up.
Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.
We have been asking ourselves questions such as:
How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?
The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.
Anything less falls short of what I believe this moment is asking of us.
We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.
With arms wide open, I invite you to witness, support, and step up with us in the following ways:
Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming Bias, Erasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.
Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.
It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.
The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.
As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.
And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.
At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.
Thank you for your interest and willingness to be an explorer of your inner world.
Thank you for your perseverance, your willingness to be here, with all of life’s great joys and terrible griefs and sorrows. Thank you for being ”on the journey,” with all of the ways life breaks open our hearts and asks us to expand and hold a larger space of love.
Thank you for your courage to be you, beloved and singular, the you that carries a unique gift, some special look, a cry and a laugh never heard before, a contribution we need. Thank you for being yourself and extending yourself to others, even in small ways, which often turn out to be huge.
My own prayer this Thanksgiving is to remain steadfast and true. Please know that here at Sounds True we remain so—and we love doing so in connection with you. We are here because you are here. This thanks-giving, I bow to the strength and goodness of our human hearts.
With you on the journey,
Tami
P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:
Praying
It doesn’t have to be the blue iris, it could be weeds in a vacant lot, or a few small stones; just pay attention, then patch
a few words together and don’t try to make them elaborate, this isn’t a contest but the doorway
into thanks, and a silence, in which another voice may speak.
The question of how to find peace in the midst of uncertainty has been on our minds a lot lately. Listeners of this podcast have heard many of Tami Simon’s guests speak to this central challenge of our times. In this episode of Insights at the Edge, we’re thrilled to share what one of the world’s leading spiritual teachers has to say.
Here, Tami talks with bestselling author Michael A. Singer about deepening our ability to maintain inner peace while living in an unpredictable, uncontrollable world. Singer addresses audience-selected cards from his Living Untethered Card Deck, as he and Tami discuss: why we do our inner work; staying in the seat of the Self; consciousness and objects of consciousness; how our thoughts and emotions can distract us into identifying with them; when your daily life and your spiritual life are the same exact thing; the energy called Shakti; rattlesnakes and butterflies; letting go of resistance to what is uncomfortable; the ego as a set of thought patterns we protect at all cost; accepting the deferred pain that comes when we release the past; the meaning of freedom and the liberation of the soul; trauma, psychology, and physiology; Michael’s advice—practice the simple things first; allowing the energy of what we experience to pass through our hearts; a commitment to living free; compassion versus sympathy; discovering your inherent greatness; learning to relax in the face of disturbances; and more.
Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.
Through the eyes of the sage, all of humanity is kin. And all of our ancestors are available to support us if we relate to them with integrity and respect. So teaches social activist and author Valarie Kaur in her new book, Sage Warrior. In this podcast, Tami Simon speaks with Valarie about how we can navigate the time of cultural transition that we find ourselves in by “reclaiming love as a force for justice, healing, and transformation.”
Give a listen to this conversation that is at once highly informative and deeply inspiring, as Tami and Valarie discuss: bringing together the heart of devotion and the fist held high in the name of liberation; taking our saints and sages off of the pedestal; a brief history of the Sikh tradition; the city of Punjab in the 15th century; the warrior-mystic; dismantling hierarchies; walking the path of love without following a leader; the legendary female sage warrior, Mai Bhago; acts of love that change everything; the power of story; sustaining one’s energy throughout long labor; releasing that which does not serve you; the Revolutionary Love Bus Tour—and how you can get involved in this work; and more.
Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.
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