Melissa Bernstein: Finding Meaning and Creating from Light

May 30, 2023

Melissa Bernstein: Finding Meaning and Creating from Light

Melissa Bernstein May 30, 2023

Through the wonderful, timeless toys she has created with her husband and their company, Melissa & Doug, Melissa Bernstein has sparked a brilliant imaginative light in the lives of thousands of children (and their parents!). Yet before the runaway success of the business, Melissa struggled with deep angst and inner darkness. In this podcast, Tami Simon speaks with the Entrepreneur in Residence for Sounds True’s Inner MBA® program about consciously choosing to follow your creative spirit over your inner critic—whether or not you’re a business owner. 

Aspiring entrepreneurs and creatives of every stripe will love this conversation about: breaking free from perfectionism; how it’s not a blessing or a curse—it’s a “blurse”; Viktor Frankl and existential analysis; finding the flavors in your own “pie of meaning”; Melissa’s two faucets of creativity; the battle between the head and the heart; turning the ordinary into the extraordinary; intuition versus ego; overcoming a victim mindset; accepting the full spectrum of our emotions; curiosity and connecting the “dots of experience” as an entrepreneur; the analogy of the mind as a very large kitchen; the “keep moving” philosophy (even if it’s backwards); handling marketplace rejection; two critical elements of business success: clear focus and a valuable product; the inner growth necessary for business people; extending lifelines to each other; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

Melissa Bernstein is an entrepreneur, creative, and working mother of 6. As Co-Founder of the wildly successful toy company Melissa & Doug, Melissa has spent the last 30 years helping children discover themselves, their passions, and their purpose through open-ended play. In 2020, after her own personal journey of self-discovery and acceptance, Melissa founded Lifelines. Through Lifelines, she is using her unparalleled creativity and imagination to reinvent well-being products and experiences to help adults strengthen their resilience, stay grounded, and unlock their full potential. Melissa lives in Westport Connecticut with Doug and their children.

600 Podcasts and Counting…

Subscribe to Insights at the Edge to hear all of Tami’s interviews (transcripts available too!), featuring Eckhart Tolle, Caroline Myss, Tara Brach, Jack Kornfield, Adyashanti, and many more.

Meet Your Host: Tami Simon

Founded Sounds True in 1985 as a multimedia publishing house with a mission to disseminate spiritual wisdom. She hosts a popular weekly podcast called Insights at the Edge, where she has interviewed many of today's leading teachers. Tami lives with her wife, Julie M. Kramer, and their two spoodles, Rasberry and Bula, in Boulder, Colorado.

Photo © Jason Elias

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Melissa Bernstein: Finding Meaning and Creating from L...

Through the wonderful, timeless toys she has created with her husband and their company, Melissa & Doug, Melissa Bernstein has sparked a brilliant imaginative light in the lives of thousands of children (and their parents!). Yet before the runaway success of the business, Melissa struggled with deep angst and inner darkness. In this podcast, Tami Simon speaks with the Entrepreneur in Residence for Sounds True’s Inner MBA® program about consciously choosing to follow your creative spirit over your inner critic—whether or not you’re a business owner. 

Aspiring entrepreneurs and creatives of every stripe will love this conversation about: breaking free from perfectionism; how it’s not a blessing or a curse—it’s a “blurse”; Viktor Frankl and existential analysis; finding the flavors in your own “pie of meaning”; Melissa’s two faucets of creativity; the battle between the head and the heart; turning the ordinary into the extraordinary; intuition versus ego; overcoming a victim mindset; accepting the full spectrum of our emotions; curiosity and connecting the “dots of experience” as an entrepreneur; the analogy of the mind as a very large kitchen; the “keep moving” philosophy (even if it’s backwards); handling marketplace rejection; two critical elements of business success: clear focus and a valuable product; the inner growth necessary for business people; extending lifelines to each other; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

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Ep 10 Bonus: The Shambala Warrior Prophecy

In Episode 10, “We Are the Great Turning,” Joanna shares a story called the “Shambala Warrior Prophecy,” which was told to her by her friend, Tibetan Monk Chogyal Rinpoche. Joanna was tasked with teaching this prophecy in the West, and it’s one of her most famous teachings. 

We wanted to separate the story from Episode 10 so that you can come back to the story again and again, whenever you need the inspiration and wisdom it offers. Here is Joanna telling the Shambhala Warrior Prophecy. 

We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.

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