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Authenticity is a Unique Superpower That We All Have

Jessica Zweig — January 10, 2023

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity.

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

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Waking Up and Turning On

LiYana Silver — August 21, 2017

Hello dear one,

I suspect you might agree with me that the world has gone stark, raving, totally loony tunes; round the bend; nutty as a fruitcake; not in its right mind; dangerously and absolutely mad—especially in the ways it views women, girls, and the “feminine.”

This insanity compels most of us to hide away and push down parts of ourselves in order to feel lovable, valuable, or be taken seriously.

Which doesn’t work, of course and only ensures we remain unfulfilled, miserable, and at war with ourselves.

But as I’ve discovered—working in depth with women over the past 14 years as a coach, teacher, and mentor (and burning in the fire of my own medicine, of course)—we’ve got it absolutely inside out and backwards.

It turns out that your confidence and joy are actually buried in the very parts you have disowned—that you have literally been sitting on your true power this whole time.

And that even when you feel you have lost your way, there is a path to the woman you are aching to become.

This is the path of Feminine Genius.

Learn to trust (and eventually love) the parts of you that you previously warred against
Embrace your intuition, sexuality, emotions, desires, and cycles for enormous effectiveness and fulfillment
Meet your Oracle, the divine, infallible wisdom of your body—and discover why I affectionately call
it the Oracle Between Your Thighs
Navigate your “dark” and work with painful, difficult experiences in healthy ways
Brighten your everyday with hands-on practices
Tap into your inner knowing so you can stop second-guessing yourself and get clear about your next steps
Explore the history, physics, theology, and biology of a universe built for harmony between “masculine” and “feminine”
Look in the mirror and see the face of the Goddess gazing back at you

In a world that might tell you ten thousand times a day how you are deficient and wrong, Feminine Genius will remind you that you are just right.

I am honored (and tail-wagging-ly happy) to invite you to dive into my new book, Feminine Genius: The Provocative Path to Waking Up and Turning On the Wisdom of Being a Woman.

I’ll see you inside,

LiYana

P.S. Come visit liyanasilver.com/newbook, where you can get bonus training with me when you order the book: a masterclass on finding your Oracle to source your clarity, deepen your confidence, and inspire your next moves. You’ll also receive your very own Book Club Kit to support you to journey through the book in a group and practice getting lit off of other women’s brilliance. I’ll see you there!

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Defiant

Janine Shepherd — June 12, 2017

By Janine Shepherd

I have spent most of my life trying to hide the extent of my disability. By sharing my story in Defiant, at long last, it feels like I have ‘come out’ as a spinal patient and it is liberating. I now embrace the word ‘disability’ with pride as I consider how far I have come and what I have achieved since my accident.

I spent almost six months in the spinal ward after a near fatal accident in 1986 left me with life-threatening injuries, including multiple fractures to my neck and back. I still remember the day my father drove me out of the hospital gates, my wheelchair in the back of the car, my emaciated body wrapped in a full plaster body cast to protect my newly repaired back. Life as I knew it would never be the same. In many ways I was fortunate, and in other ways, not so.

Although I was initially told that it was unlikely I would walk again, or have children, or do the things I had done before in my days as an elite athlete, I was determined to defy the grim prognosis. I would eventually go on to learn to walk again, albeit with a limping gait that would lead to many other complications.

My remarkable recovery from wheelchair bound to walking paraplegic was a combined effort on the part of many caregivers. And the great lesson I’m privileged to share with you, in my new memoir, is that I’ve learned that I’m not my body and you, dear reader, aren’t yours.

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Holding Your Experience

Sounds True — March 22, 2014

Will you make a commitment to no longer abandon yourself and your present experience? That no matter what thought, feeling, emotion, or sensation arises, you will offer it a home within you, setting aside the conclusion that it is a mistake, a problem which must be fixed, or evidence that something is wrong with you?

Begin with a sacred pause, touching whatever is there, and state your intention to stay close. Offer a heartfelt “yes” to your experience and allow it to be exactly as it is, cutting into the momentum of billions of lifetimes of turning from the orphaned ones knocking on the door of your heart. Call off the war with yourself, and see that arguing with reality will only ever lead to suffering for yourself and others.

From this ground of seeing and allowing, you could then enter into the most radical act of all: to meet whatever arises in your experience with what Rumi calls a mighty kindness. While it seems so simple, it is in fact a revolution in practice. Open your heart to your rage, your shame, your despair, and your sadness, gently holding and cradling it as you would a sweet little baby, unconditionally receiving it as a raging expression of reality exactly as it is. See that it, too, is path—come only to awaken one of the qualities of love within you.

It is through this wild kindness that you may finally see just how much space there is around your experience, how whatever appears—while very vivid, colorful, energetic, and even disturbing—is luminously transparent, and not nearly as solid as it seems. It is in and through your intimacy with your embodied, present experience that it will self-liberate, without any effort on your part, into the pristine, primordial awareness and love that you are.

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You are willing to give your heart to this world

Sounds True — February 20, 2014

You thought that as you awakened, you would feel less. But you are seeing that love continues to ask you to feel more. There was an idea that as your heart opened, your vulnerability would lessen, but you are more raw and tender now than you’ve ever been. You wondered if as you grew spiritually, you would be more detached, not care quite so much, and rest as the “witness” of your life from beyond it all. But, alas, you care so much you are burning up inside.

Something new is being born in you, but something else is dying. Everything you thought you needed is falling away, but what it is being replaced with is not yet clear. You are between the worlds, dancing between broken and whole, with light and dark being weaved within you.

You are so open it is almost as if a certain kind of sadness has come to permeate your life. Even the light in the snow, the color in the sunset, or the wind passing is almost too much; you are not sure you can let it in all the way. Even the orange and the red in the sky, if you let it come inside, might take you to the ground. There is a sense that you could die of astonishment at just how much grace is here. There is a purple that has never, ever come into being until now; give everything to know it. It is so precious here. The beloved is pouring colors throughout this dimension so that she may evoke her qualities in your body and through your senses.

You know that things will never be the same again, but you still do not know what is coming next or even where you are, or what is truly being asked of you. This unknowing groundless ground is your home now, and the creativity and the intelligence here are overwhelming. Yes, things are colored by a certain fragrance of sadness, but it is a sadness the mind could never know, for it has nothing to do with something being missing. It is a sadness which is pouring out of your overflowing heart. You are willing to give your heart to others and to this world, for you are seeing that this is why you have come here.

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Washed out by grace…

Sounds True — June 5, 2013

We can be so hard on ourselves in so many ways: why did I choose the same kind of partner yet again, why am I not able to find more meaningful work, why am I acting just like my mother/ father, why have I not become awakened yet, why am I not truly loveable by another. Recent research and clinical reports in the fields of attachment and interpersonal neurobiology have shown us that the way we’ve come to see ourselves, others, and relationships was formed in the extended nervous system prior to the acquisition of language. As little ones, we lived in a non-verbal world, shaping our models of self and other according to our deeply wired need to survive, to receive love, and to be mirrored empathically.

Fortunately, the realities of neuroplasticity have shown that it is possible to reorganize the way we see ourselves, conceive of this sacred reality, and interact in close relationships. By some unknown grace, it seems that we are wired for love; somehow we are supported by the unseen world to allow love to restructure our lives. While this journey is simple, we know it is not easy. We sense that it demands everything – and this can be scary. But through compassionate self-inquiry, authentic contemplative practice, somatically-alive psychotherapy, and especially through that ever-fiery crucible that is attuned, intimate relationship, the opportunity is there to give ourselves fully to this life and to receive the fruits of a wide open heart, a body and senses that are an offering of love, and an the clear wisdom of an intuitively-guided mind.

It does seem that one thing is required though, and that is tremendous kindness to ourselves – an unconditional friendliness to who and what we are, and a deep respect for the journey from fear to love, for it requires everything we have – and more. Let us nurture and hold ourselves in kindness today, and to appreciate the difficulties and challenges in living a life beyond belief. Let us set aside the spiritual superego, our desperate need to be something other than what we are, and to allow the grace that is always and already here to wash down throughout this sacred body, pouring through these precious senses. And let us behold the miracle of this life as it is, seeing how lucky most of us truly are, and how we could only ever be in the exact right place, to take the perfectly-designed next step into love.

roserain

Authenticity is a Unique Superpower That We All Have

Waking Up and Turning On

Defiant

Holding Your Experience

You are willing to give your heart to this world

Washed out by grace…

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