esthers@soundstrue.com

Authenticity is a Unique Superpower That We All Have

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity. 

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

 

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

 

 

 

 

Learn More

Amazon | Barnes & Noble | IndieBound | Bookshop | Sounds True

 

How to Bloom in the Dark: Self-Compassion, Compost, and Nature

Compassion is the magic ingredient that turns our personal “compost” into personal evolution.

 Some time ago, I found a strange bloom in the kitchen. It was elegantly twisted, like a dragon at a Chinese New Year celebration. It was frilled, purple, and pungent. This exquisite thing grew out of a chunk of purple cabbage that I’d put under the sink to go out for compost. Instead of fading quietly however, it burst into new life in the dark grotto of my cabinetry. It blossomed into something unexpected, unusual, and fiercely beautiful.

Reflecting on the discovery of this “flower” in the shadows, I’m reminded of, and heartened by, the fertility of dark times. Many people are feeling a collective spiritual darkness now, exhausted and frustrated, maybe also angry and scared. Having compassion for ourselves and others is especially important in times of literal and metaphorical darkness. How can we do this if we already feel overloaded?

Nature is our ultimate model and guide—in the light, in the dark, and in the most surprising and gorgeous ways. Cue the weird, glorious cabbage flower which came to life in the dark. What was being shown there?

There is the clear compost metaphor. Compost is the stuff we reject, the moldy, wilted, too hard, too soft, nasty bits that don’t make it to the table. It’s also the leftovers from delicious things we appreciate and enjoy, silky mango skins, green tea leaves, dark coffee grounds.

It all transforms into a rich sloop that eventually nourishes future plants. Our personal work includes processing our own “dark” sides, the parts we’d like to hide or discard. Self-compassion (and compassion for others) holds both the rejected and respected parts of who we are. Like composting, it isn’t always pretty, but it’s potent. Research shows self-compassion helps us stay present and kindhearted without sinking into absorptive empathy, which can lead to overload and burnout. This meditation is part of the toolkit in the audio course Shining Bright Without Burning Out.

The cycles of the natural world, into which we are interwoven, take time. It’s hard to be patient, to let everything, both scorned and enjoyed, stew in our symbolic personal compost piles. The speed with which that brew changes from nasty to nourishing varies widely with the internal and external conditions. Sometimes all those different elements take a long time to dissolve and break down. Sometimes it turns around faster than we think possible, like time-lapse photography of a log rotting on the forest floor with new green shoots springing to life overnight. Compassion is the magic ingredient that turns our personal “compost” into personal evolution.

The dark supports transformation. Times of literal darkness are needed for regeneration. Roots, seeds, and bulbs prepare. People and animals sleep. Times of symbolic darkness are also helpful. In darkness, transformative processes happen without spectators, often below the level of our conscious awareness. These are periods of catharsis, healing after trauma, cocooning in preparation for the next version of ourselves and our world.

We sometimes feel hopeless and helpless in the dark. Our society avoids sinking into it. Instead, we gravitate towards purveyors of easy “love and light!” spirituality, shying away from the deep, gooey work that happens to the larval versions of ourselves (and those around us) when we’re in the darkness of the cocoon. Self-compassion is most needed when we’re a mess.

The dark is a vital part of the wheel of our days, our years, our lifetimes. We need it to survive and be healthy in the long term. So, let’s embrace it, explore it, and be gentle with ourselves as we confront our fear of it. From this darkness we are nourished to bloom into the light.

@ 2021 Mara Bishop MA

Order Shining Bright Without Burning Out now! 

Mara Bishop has
over 25 years of experience helping people find spiritual health and
well-being. Her Personal Evolution Counseling™ method blends shamanism,
psychology, intuition, energy healing, and nature-based practices. She
lives in Durham, NC with a beloved family of people, animals, and
plants.

More information about Mara is at www.WholeSpirit.com

How Do You Shine Bright? Managing Your Energy Ecosystem™

When you hear the phrase “shining bright,” what does it evoke for you? Does it mean being yourself? Is it radiance, openness, or casting your energy outward toward others? Is it being the center of attention?

For me, shining bright is about sustainable personal energy, understanding your unique spiritual makeup or energetic personality archetype. It’s about managing your energy ecosystem. It’s also about keeping the balance of what’s “coming in” and what’s “going out,” as all healthy systems do.

One of the ways I feel my “brightest” is when I’m in nature, especially in the little jungle of my backyard. As I write this, a rabbit is relentlessly distracting me by flashing its ears in my line of sight, stretching up to grab some leaves, ducking down into the ivy. Observing and immersing myself in nature keeps my energy ecosystem healthy. It helps me see the bigger picture of the earth’s systems and appreciate the extraordinary beauty that exists in our seemingly ordinary spaces. I breathe differently and feel lighter when I’m watching the creatures and plants outside.

Rabbits don’t do it for you? You may need the bright lights of the stage, deep long meaningful conversations, sweaty workouts, or something else. It’s a combination of things that blend to create ideal self-care habits, big and small routines that honor who we naturally are and help us be our most radiant.

It’s hard to shine bright when you’re burned out. Many of us are overwhelmed, facing disasters of all kinds. Even if we’re not experiencing direct trauma, the world feels chaotic. That can make it easier for us to spin out of control a little too and neglect healthy habits. Maybe, like me, you love and are rejuvenated by time in nature, but feel you must travel to far-off places to find the wild and that’s not possible right now. Maybe you’ve struggled to find a practice that suits who you are and fits into your life. Maybe you feel the experiences of those around you so keenly in your body that it’s hard to distinguish your own emotions and needs.

We’re vulnerable to burnout when we get overwhelmed and depleted when we become cynical and feel negative and ineffective about our work. We start to distance ourselves from others and detach from ourselves, our needs, and what it takes to be healthy and happy.

I have two resources to help, one is available now, and one will be available soon.

Even if you only have a few moments, making time to meditate or journey regularly can help avoid burnout. Shamanism for Every Day: 365 Journeys is a daily guide for reconnection. No pressure, not another to-do list item, but a gentle way to engage your inner wisdom and the support of the spirits around you to stay healthy. Shining Bright Without Burning Out: Spiritual Tools for Creating Healthy Energetic Boundaries in an Overconnected World is an audio course that will help you step by step to manage what comes into your energy ecosystem and what goes out. We’ll reframe how you engage the world in order to stay compassionate and present, without losing your spark or burning out, so that you can shine bright and enjoy your time here on this beautiful earth.

Preorder Shining Bright Without Burning Out now! 

Mara Bishop has over 25 years of experience helping people find spiritual health and well-being. Her Personal Evolution Counseling™ method blends shamanism, psychology, intuition, energy healing, and nature-based practices. She lives in Durham, NC with a beloved family of people, animals, and plants.

More information about Mara is at www.WholeSpirit.com

Express Your Creativity to Jump-Start Vitality

Have you ever felt like you lost a part of yourself? 

Sometimes it happens. Life changes, and we change with it. It could be a move, job change, marriage, kids, taking care of elders, or any sort of transition. Sometimes it’s not even a difficult transition that makes us lose a part of ourselves but a decision we make to keep on with some things and release the rest. And yet, we might regret leaving that part of us behind. Often, the part of ourselves we leave behind is a creative part of ourselves that we might think, in today’s world, is less important or less valued. 

This certainly happened to me—for about fifteen years. Basically, I lost my voice. As much as I loved singing, for reasons I could not fully understand, I knew part of my path was to continue in my study of healing. Unfortunately, when I chose graduate school, I also decided there was no point in singing anymore if I was not “serious.” Not only did I relinquish my opportunity to prepare for a professional career in classical western opera singing—I simply stopped singing altogether. And by making that black-and-white decision, based more in perfectionism than in feeding my heart and soul, I lost a huge part of myself for more than fifteen years. Singing was a gift I was given to bring me back to my own creative bliss—but I had been blind to its purpose for most of my life. And a part of me literally felt like I had died.

I’ll bet many of you can relate. External circumstances seem to shift the tides of our lives so that sometimes we lose parts of ourselves society doesn’t necessarily directly reward. If we enjoyed art, dance, music, or other areas of creative expression when we were young, unless we pursued these passions as professional artists, we might have lost sight of them over the years. We often think we have to leave creative pursuits behind in our process of “adulting”—making money, providing for a family, and pursuing a career. However, losing that creative juice comes with real costs—we can end up losing our ability to innovate, our fluidity, and a great deal of our joy.

Thankfully, our creativity is never really lost. In my case, I found the joy of singing again spontaneously while singing to my kids when they were young. When they got a bit older, I decided to reclaim the fun of singing for myself. Out of the blue, I created a Guns N’ Roses cover band called Nuns N Moses. I searched for musicians and convinced them (all straight males) to dress as nuns while I dressed as Moses for part of the show, changing lyrics and singing songs from Moses’s perspective. It was hilarious fun while paying homage to one of my favorite childhood rock ‘n’ roll bands with excellent musicians. Soon after, I was asked to front an Iron Maiden tribute band called Up the Irons. The music was amazing, and the band was a hit, with thousands of fans and a busy gig schedule at the best venues in Southern California. I found myself blissfully singing my heart out—and I had more energy than I ever had in my life.

I share this personal story with you for two reasons. One is to remind you that the parts of you that you think are forgotten actually live on inside of you—particularly the creative parts of you. These are the parts that long for authentic expression, in whatever ways they are able to manifest. They do not die, and when we give them voice, we actually provide healing for ourselves—an ability to bring us to a greater sense of self-awareness, self expression, connection, and ultimately transcendence. The second reason is to challenge you to consider ways you can step out into a more authentic expression of yourself—even if it feels risky to you. The best thing you can do is to break the false idol of yourself. Creative expression gives you the tools to connect with yourself beyond your cultural and social conditioning and to connect with others in true heart and soul expression. Nothing can be more freeing and more healing.

PUTTING CREATIVITY INTO PRACTICE

Fostering Our Flow

How do we begin to jump-start our experience of creativity and its links to flow, improved mood, and vitality to augment our own deeper, more authentic expression of ourselves and our healing? Following is an easy guide:

First, recognize that you are a creative being. The more you identify yourself as a creator, the easier it will be for you to create in different settings, even at work. Even the scientific data suggest this. 

Start simple. Remember that no one defines what is creative except you. Is there a particular creative activity that draws you to it? It does not matter whether you have prior experience with 

  1. It does not need to be a specific art form, either (putting creative outfits together or improvising a meal without a recipe are examples). Pick something easy for you to engage in at least once a week for six weeks, and do something that you can easily fit into your day or week. (Singing in the car or dancing around the house for fifteen minutes a day counts!)

Go beyond judgment. Suspend your and others’ judgment, and move beyond your discomfort. Believe me, I know what it’s like when the kids beg you to stop singing in the car! You will encounter a whole slew of judgmental statements, most of them likely from yourself. As Nike loves to say, “Just Do It.” (In my case, when encountering my children’s complaints, I keep singing, but I do it more softly so as not to irritate their eardrums beyond belief.) When feeling uncomfortable, do it anyway and tap into the bodily, energetic feeling that you have when you are being creative. That will help you break through those negative self-judgments and clear those vrittis, or mind disturbances!

Observe, persist, and enjoy. Notice how you feel after engaging in your creative act. Be your own scientist. Explore how you feel after the first time, and then the second time, and so on. How did the rest of your day go after you allowed yourself some time for creativity? Keep at it, and even try your hand at something new. You might feel more comfortable working with an art form you have learned in the past. However, remember that your goal is not perfection—it is connecting with the energy of creativity. There is something to be said for examining an art form with “beginner’s mind.” Keep honing your creativity by focusing on both things you know and things you don’t know, and see what insights come to you as a result.

author photo

Shamini Jain, PhD, is the founder and CEO of the Consciousness and Healing Initiative (CHI), a nonprofit collaborative that leads humanity to heal ourselves. Dr. Jain is an Ivy League-trained clinical psychologist and an award-winning research scientist in psychoneuroimmunology (PNI) and integrative medicine. She is a sought-after speaker and teacher in mind-body-spirit healing. Dr. Jain is also adjunct faculty at UC San Diego. For more, visit shaminijain.com.

an image of a book

Learn More

Amazon | Barnes & Noble | IndieBound | Bookshop | Sounds True

>