Happy Holidays from Sounds True

Tami Simon —

November 25, 2019

“If the only prayer you ever say in your entire life is thank you, it will be enough.”

—Meister Eckhart

I believe that if people from all of the different wisdom traditions gathered together and were asked to agree on one focus for a special day of reflection, “giving thanks” would be somewhere at the top of the list.

Gratitude changes us. Instead of looking at what’s wrong, we turn our hearts for a moment to what’s right. And there are so many things that are right.

For example, the appreciation of one complete breath (as corny as it sounds, whenever I turn my mind to gratitude, this is the first place I start)—feeling the fluttery exhilaration of the inhale, the excitement at the top of the inhale, the relaxation of a full and deep exhale, and then the interesting open space that awaits when our exhale is complete (you can tell I feel grateful for breathing).

And then there is the feeling of air on our skin, and the faces of the people we love, and the beauty of trees and the natural world … and we can each go on and on and on and on.

And let’s do that! Let’s go on and on and on and on about all of the ways that we appreciate what is right and beautiful in this moment (and if you’re at all like me, with a tendency to focus on problem-solving, this might not be your usual perspective).

And if you do go on and on and on and appreciate the beauty that is right here, you probably won’t need science to tell you that you have shifted the neural pathways in your brain (although scientific studies will certainly confirm that)—you can feel the immediate shift.

As I write this, I feel appreciative of so many beautiful “presences” in my life, including the presence of YOU. I am grateful that you read these posts, that you feel in some way connected to Sounds True, that you are interested in personal transformation, in being wholehearted and of benefit to others. I am grateful that, even though it is through this weird form of a mass communication from me to you, we are connected.

At Sounds True, we are grateful to the entire ecosystem of which we are a part: to our authors, to the ideas themselves, to our vendors and manufacturers, to the buildings that house us, to the natural world, and to future generations.

And most of all, we are grateful to you, the individual person who enjoys and derives benefit from the learning programs we create. And we want to make sure we are meeting you “where you are at” and that our programs are accessible and you feel encouraged to explore and learn from different teachers. Like most companies, our deepest discounts of the year are available between now and the end of December, and I want you to know about this, if you are interested. To learn more about these special offers, just click here.

Gratitude creates a circle of appreciation. When we express our gratitude, the recipient feels it, lights up, and appreciates our existence in return. I love being in a virtuous circle of appreciation with you.

With love and a grateful heart,

Tami Simon

Founder and publisher,

Sounds True

P.S. Once again, our deepest discounts of the year are now available. Please click here to learn more.

Posted November 25, 2019

Tami Simon

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Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.

One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.

Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.

Author photo © Jason Elias

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A Message of Gratitude

Tami Simon — November 28, 2024

Dear Sounds True friend,

At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.

Thank you for your interest and willingness to be an explorer of your inner world.

Thank you for your perseverance, your willingness to be here, with all of life’s great joys and terrible griefs and sorrows. Thank you for being ”on the journey,” with all of the ways life breaks open our hearts and asks us to expand and hold a larger space of love.

Thank you for your courage to be you, beloved and singular, the you that carries a unique gift, some special look, a cry and a laugh never heard before, a contribution we need. Thank you for being yourself and extending yourself to others, even in small ways, which often turn out to be huge.

My own prayer this Thanksgiving is to remain steadfast and true. Please know that here at Sounds True we remain so—and we love doing so in connection with you. We are here because you are here. This thanks-giving, I bow to the strength and goodness of our human hearts.

With you on the journey,

Tami

P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:

Praying

It doesn’t have to be
the blue iris, it could be
weeds in a vacant lot, or a few
small stones; just
pay attention, then patch

a few words together and don’t try
to make them elaborate, this isn’t
a contest but the doorway

into thanks, and a silence, in which
another voice may speak.

Mary Oliver, Thirst

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Tami Simon: Being a Spiritual Entrepreneur

Tami Simon — August 22, 2023

A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program.

In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.

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Standing Together, and Stepping Up

Tami Simon — June 12, 2020

Dear Sounds True friends and community,

While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.

We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.

And we are committed to not just stand in solidarity but to step up.

Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.

We have been asking ourselves questions such as:

How can we best use our platform to better amplify the voices of wisdom teachers who are Black, Indigenous, and People of Color (BIPOC)?
What’s in our Shadow, as individuals and as an organization? What unconscious areas must now be brought into awareness?
And how do we actively address these areas so that we can evolve as an organization and be a force of genuine service in the world?

The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.

Anything less falls short of what I believe this moment is asking of us.

We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.

With arms wide open, I invite you to witness, support, and step up with us in the following ways:

Over the next two years, Sounds True will be undergoing an in-depth Diversity, Equity, and Inclusion Training in the workplace. This training initiative has been in development for over a year, and will be provided by TMI Consulting, led by Dr. Tiffany Jana. Dr. Jana is coauthor of the books Overcoming Bias, Erasing Institutional Bias, and Subtle Acts of Exclusion. As part of the training, we will be uncovering how unconscious bias, microaggressions, and micro-acts of exclusion show up in the workplace, in our personal lives, and even in our products. The training also includes a thorough audit of Sounds True’s hiring practices, HR policies, marketing materials, and more.
Sounds True also wants to include our customers, authors, and partner businesses in the introductory phase of this training process that we will be embarking upon. With that in mind, we are hosting a three-part webinar series on “Healing Racism” with Dr. Jana, beginning on Wednesday, June 24, at 8:00 pm ET | 5:00 pm PT. The series is free, and we are inviting our customers, authors, and business associates to join the Sounds True staff for this online training and to walk this part of our journey together. As someone on our email list, you will be receiving all of the details in future emails.

WATCH HERE

It is clear to us at Sounds True that we need to publish and otherwise amplify the voices of more authors and presenters who are Black, Indigenous, and People of Color. If you have ideas about new BIPOC authors you would like to see published at Sounds True or included in our summits and online offerings, please write to us at acquisitions@soundstrue.com.
The Sounds True Foundation, formed in 2018, is increasing its efforts to raise scholarship funds for BIPOC students to attend our Mindfulness Meditation Teacher Certification Program and become trained as mindfulness teachers who will bring this practice to diverse communities all over the world. We will be hosting a virtual fundraiser on June 30 for this initiative and will be emailing you with more details.

As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.

And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.

With love on the journey,

Tami Simon

Founder and Publisher, Sounds True

P.S. You can learn more about our commitment to creating a more compassionate world here.

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A Message of Gratitude

Tami Simon — November 28, 2024

Dear Sounds True friend,

At this time of thanks-giving, I want to thank you, a beloved member of our extended Sounds True community of listeners, readers, authors, and learners worldwide.

Thank you for your interest and willingness to be an explorer of your inner world.

With you on the journey,

Tami

P.S. Here is a thanks-giving offering, a classic poem from Mary Oliver:

Praying

It doesn’t have to be
the blue iris, it could be
weeds in a vacant lot, or a few
small stones; just
pay attention, then patch

a few words together and don’t try
to make them elaborate, this isn’t
a contest but the doorway

into thanks, and a silence, in which
another voice may speak.

Mary Oliver, Thirst

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Craig Foster: Belonging to the Wild

Craig Foster — November 19, 2024

All of the myriad forms of life on our planet, whether plant or animal, predator or prey, contribute to our survival. And when any one of the fragile threads of the web of life begins to fray, all of us are threatened. Craig Foster—the Academy Award–winning creator of My Octopus Teacher—has since the age of three spent his life intimately connected to the natural world, in particular the Earth’s endangered marine ecosystems such as the Great African Seaforest. In this podcast, Tami Simon speaks with Craig about his ongoing mission to reawaken humanity to our interconnectedness—and our interdependence—with each and every living being, seen and unseen.

Tune in now to a fascinating conversation about: the community of activists behind the Sea Change Project; being part of the Great Mother; the extraordinary biodiversity we depend on; attuning to the “forest mind”; establishing a comfortable connection with the wild of nature “that your whole being is craving”; balancing the tame and the wild aspects of ourselves; getting to know the natural environment through places close to home; therianthropes and other mind-boggling images enshrined in the rock art of Indigenous peoples; the healing power of the cold; underwater tracking and learning “the oldest language on Earth”; staying relaxed in dangerous natural settings; a new understanding of the impacts of species extinction; appreciating the vast intelligence and awareness of the creatures who share our world; what nature can teach us about death and dying; the great potential for rebirth and regeneration at this time; and more.

Note: This episode originally aired on Sounds True One, where these special episodes of Insights at the Edge are available to watch live on video and with exclusive access to Q&As with our guests. Learn more at join.soundstrue.com.

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Giovanni Dienstmann: Activating Your Aspirational Iden...

Giovanni Dienstmann — October 22, 2024

What would you attempt if you knew you couldn’t fail? Most of us didn’t grow up in a family that was unfailingly supportive. Instead, as life coach and author Giovanni Dienstmann explains, “We were conditioned to believe certain things about ourselves and about life that are just not helpful.” In this podcast, Tami Simon speaks with Giovanni about his new book, Wise Confidence, and how we can each create our own “aspirational identity”—the person you want to be, how you want to see yourself and the world, and how you want to operate.

Give a listen to their inspiring conversation about: mindful self-discipline; making sacrifices; self-doubt and arrogance—two traps of the ego; the five elements of wise confidence; the conviction of self-belief; the journey from a conditioned identity to an aspirational identity; goal-oriented spiritual lineages (and those that aren’t); living with purpose; recognizing the stories we tell ourselves as the first step in transcending our conditioning; practicing courage; finding your three “power words”; choosing the personal qualities you most want to develop; imposter syndrome; the ceiling fan metaphor; four core tools—mindset, witnessing, imagination, and embodiment; the “never zero” commitment, and how commitment differs from motivation; self-love and self-compassion; energizing your thoughts; living in a multilayered universe; knowing your “bigger why”; and much more.

Anonymous says:

November 26, 2019 at 8:44 am

Thank you Tami Simon and all the Sounds True Staff, I listen to the weekly podcasts and appreciate the work you do. Working on Calm presence. Blessings to you.

Jill says:

November 26, 2019 at 10:20 am

I’m very grateful for the Sounds True organization, and for the many interviews I’ve listened to, books I’ve read, and courses I’ve enrolled in. Truly an inspiration for leading a better life. Thank you Tami!! Sincerely, Jill Y

Kathy says:

November 26, 2019 at 10:23 am

Tami, I am not one to write in these comment sections but feel
Compelled to write to you personally for all you are doing with this platform to reach, inspire and bring people together. Your voice, your outlook, even this lovely greeting just reflect so much love. I’m very appreciative for the gifts Sounds True makes possible and for the reverence authenticity is held.
Kathy

Marie Kelly says:

November 26, 2019 at 12:59 pm

Tami, thank you for that lovely piece of reading on Gratitude, very uplifting. Blessings to you.

Carlotta Smith says:

November 26, 2019 at 2:58 pm

“i love being in a virtuous circle of appreciation with you.”
There is so much to feast on with these words placed on the table. I have been impacted by Tami’s words, thoughts and actions for years. To inhale that we co-inspire in virtuous circles is the ultimate circle game. I appreciate every collective breath we take and release, expressing interdependence and inclusiveness.

Rebecca says:

November 26, 2019 at 4:30 pm

Thank you, Tami and Sounds True Staff, for providing much needed teachings and courses to help all of us grow into the most radiant and authentic versions of ourselves. Now more than ever, all of us must show up as beacons of light and love for our country and the world. Bless you all at Sounds True, and Happy Holidays.

White Hawk Medicine Woman says:

November 26, 2019 at 9:19 pm

I felt compelled to post this information to you Tami. I did not see where I could send an e-mail. It is in response to your revealing about nail biting. I heard Whoopie Goldberg say one day on the View that she use to bite her nails. Then, she found out one day through a study that even if you wash your hands really well there still is microscopic amounts of urine and poop still there. That was enough for her. So, she stopped biting her nails.

Alina says:

November 26, 2019 at 9:54 pm

Dear Tami I also feel compelled to thank YOU and your team of helpers. This year I have had the good fortune to have more time to explore the Sounds True offerings. I am sooo grateful not just for what you offer but for the spirit in which you do so, an exemplary model of integrity, generosity and higher purpose. Thank you for being you. May your holiday season be nurturing, joyful and full of delight.

Jane Ewins says:

November 27, 2019 at 5:09 pm

I am grateful that your offerings reach all the way to Australia! In appreciation of all you “do” and “be”. Thank you Tami! Kind regards and love. Jane