Dear friends, we are happy to offer you a 40% discount off of these “hidden gems” buried within the Sounds True archived, as identified by our founder and publisher, Tami Simon. Including some of Tami’s favorite selections, these titles represent some of the great heart of our offerings, which we are honored to share with you.
Learn more about Tami’s Hidden Gems!
Tami Simon started Sounds True at the age of 22 with a dream and a tape recorder. Though she had no experience running a business and only a vague idea of what she wanted the company to be, Tami had her guiding principle strongly in place: to disseminate spiritual wisdom. Over its 36-year history, Sounds True has grown into a multimedia publisher that has produced over 6,000 titles, has been included twice in the Inc. 500 list of the fastest-growing companies, and is North America’s leading publisher of spoken-word spiritual teachings.
One of the world’s very first organizations to focus on multiple bottom lines as part of its founding mandate, Sounds True has expanded steadily over the years while staying true to its original mission. Partnering with the leading spiritual teachers of our time, Sounds True now has a successful book publishing program (distributed by Macmillan) and has grown to produce events, certification programs, and transformational online learning experiences.
Tami hosts the popular Sounds True podcast, Insights at the Edge, which has now been downloaded more than 20 million times. She is also the founder of the Sounds True Foundation, which is dedicated to bringing spiritual education to people who would otherwise not have access. She lives in Boulder, Colorado, and in British Columbia with her wife, Julie Kramer, and their two spoodles, Raspberry and Bula.
Author photo © Jason Elias
A magazine article about Sounds True founder Tami Simon referred to her as a “spiritual entrepreneur.” At first, Tami wasn’t sure about the label. Yet over time, she came to appreciate and embrace it. Today, the art of spiritual entrepreneurship is a central facet of Sounds True’s Inner MBA® program.
In this host-only episode of Insights at the Edge, Tami shares her thoughts and feelings about what it means to lead a company dedicated to the well-being of its employees as equally as it is to business success. For anyone looking to bridge their innermost values with how they make a living, Tami reveals seven principles of the spiritual entrepreneur, with insightful guidance on honoring the voice of the heart; leading with presence; why relationships need to come first; creating a culture of care, engagement, and well-being; alternating between high performance and good rest; how to embrace challenges as growth opportunities; claiming our personal agency and doing the work of “cleaning up”; business as a means to address real social needs; maintaining trust in the unfolding process; making a commitment to “lift each other up” in the way we do business; recognizing our interdependence; and more.
Dear Sounds True friends and community,
While holding a mirror to our own organizational accountability, Sounds True unequivocally stands in solidarity with the Black community, the family of George Floyd, and the many others who have been victims of police brutality and ongoing racial injustice.
We stand with and for our Black employees, our Black authors and colleagues, our Black customers, and all of the protestors and social change activists—past, present, and future— who are working to put an end to racism in every corner of our society.
And we are committed to not just stand in solidarity but to step up.
Since George Floyd’s murder, we have been having many in-depth discussions among the 125-person staff at Sounds True about the most meaningful actions we can take as a transformational learning company to help educate ourselves and our community and contribute to the dismantling of racism.
We have been asking ourselves questions such as:
The answers to these questions are not simple, quick, or easy. It has taken me a while to write this email to you, our beloved customers and Sounds True community, because we have felt as a team the need to listen carefully and look deeply within in order to lay out an action plan moving forward that will contribute to meaningful and substantive change.
Anything less falls short of what I believe this moment is asking of us.
We also want to learn and evolve in partnership with you. We are learning and growing together as a community, and it has been important for us to create a moving-forward action plan that invites engagement from our entire audience.
With arms wide open, I invite you to witness, support, and step up with us in the following ways:
As I mentioned, working to dismantle and heal racism—in ourselves, in our organization, and in our world—is not a flash-in-the-pan effort at Sounds True. This is a long-haul commitment to the creation of a different world that is just, kind, and equitable. And we have a heckuva road to travel with you to get there.
And we are committed. We don’t want to simply talk about spiritual awakening. We want to embody it … as individuals, as a company, and as a force in the world. Humbly and boldly, we are going to give everything we have and invite you to do the same. This is the time for us to step up, together.
With love on the journey,
Tami Simon
Founder and Publisher, Sounds True
P.S. You can learn more about our commitment to creating a more compassionate world here.
“If the only prayer you ever say in your entire life is thank you, it will be enough.”
—Meister Eckhart
I believe that if people from all of the different wisdom traditions gathered together and were asked to agree on one focus for a special day of reflection, “giving thanks” would be somewhere at the top of the list.
Gratitude changes us. Instead of looking at what’s wrong, we turn our hearts for a moment to what’s right. And there are so many things that are right.
For example, the appreciation of one complete breath (as corny as it sounds, whenever I turn my mind to gratitude, this is the first place I start)—feeling the fluttery exhilaration of the inhale, the excitement at the top of the inhale, the relaxation of a full and deep exhale, and then the interesting open space that awaits when our exhale is complete (you can tell I feel grateful for breathing).
And then there is the feeling of air on our skin, and the faces of the people we love, and the beauty of trees and the natural world … and we can each go on and on and on and on.
And let’s do that! Let’s go on and on and on and on about all of the ways that we appreciate what is right and beautiful in this moment (and if you’re at all like me, with a tendency to focus on problem-solving, this might not be your usual perspective).
And if you do go on and on and on and appreciate the beauty that is right here, you probably won’t need science to tell you that you have shifted the neural pathways in your brain (although scientific studies will certainly confirm that)—you can feel the immediate shift.
As I write this, I feel appreciative of so many beautiful “presences” in my life, including the presence of YOU. I am grateful that you read these posts, that you feel in some way connected to Sounds True, that you are interested in personal transformation, in being wholehearted and of benefit to others. I am grateful that, even though it is through this weird form of a mass communication from me to you, we are connected.
At Sounds True, we are grateful to the entire ecosystem of which we are a part: to our authors, to the ideas themselves, to our vendors and manufacturers, to the buildings that house us, to the natural world, and to future generations.
And most of all, we are grateful to you, the individual person who enjoys and derives benefit from the learning programs we create. And we want to make sure we are meeting you “where you are at” and that our programs are accessible and you feel encouraged to explore and learn from different teachers. Like most companies, our deepest discounts of the year are available between now and the end of December, and I want you to know about this, if you are interested. To learn more about these special offers, just click here.
Gratitude creates a circle of appreciation. When we express our gratitude, the recipient feels it, lights up, and appreciates our existence in return. I love being in a virtuous circle of appreciation with you.
With love and a grateful heart,
Tami Simon
Founder and publisher,
Sounds True
P.S. Once again, our deepest discounts of the year are now available. Please click here to learn more.
This bonus episode will support you to take the main insights from Episode 3, “We Begin with Gratitude,” deeper into your life.
In Episode 3, we talked about how in the Work That Reconnects we always start with gratitude, because it gives us the strength to speak the truth and act in service of life.
Lovingkindness meditation is a simple and powerful way to feel and express our gratitude and love for our world.
All you need to do this bonus exercise is a quiet place where you can meditate. We hope you’ll do this exercise with someone else, so that you can talk together about your experience after you finish.
We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.
When things are at their darkest, what is it that “allows you to see promise and allows you to see beauty?” Joanna begins her exploration of some of the most difficult emotions and circumstances we face in a surprising place: with gratitude. This episode introduces the concept of the spiral, the basic structure of the Work That Reconnects.
In this episode:
We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.
As Joanna Macy approaches the end of a long life dedicated to healing our imperiled planet, she begins the conversation with Jessica Serrante, her student and dear friend, “standing afresh with what it’s like to live on Earth at this moment.” As we look into the face of the climate crisis, injustice, and war, difficult feelings arise; all are welcomed.
You are invited to join them at Joanna’s kitchen table, and invited into a deeper sense of your belonging and love for our world.
In this episode:
We recommend starting a podcast club with friends or family to do these practices together. Links and assets to help prompt reflection and build community can be found with every episode on WeAreTheGreatTurning.com.
Sounds True is a multimedia publishing company founded in 1985 by Tami Simon, with the mission of disseminating spiritual wisdom. The company is based in Lafayette, Colorado.
© 2024 Sounds True. All rights reserved.
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