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Authenticity is a Unique Superpower That We All Have

People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.

Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.

There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.

Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.

My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity. 

Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.

My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.

The world needs your light.

The world needs you to shine.

Every one of us has not just the privilege but the responsibility to step forward and simply be.

Don’t let us down.

With love and light,

Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.

 

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She's been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She's been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.

Author photo © Lindsey Smith

 

 

 

 

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3 Ways to Overcome Overwhelm This Holiday Season

The holiday season can be a joyous and fun time for many, and a sad or lonely time for others. But regardless of how this season sits, it is almost always a time of increased stress and overwhelm.

With these simple steps, you can cut down your own stress and find peace of mind.

Get crystal clear on what is MOST important to you

With clarity about your values, you will be able to decide what you are going to say ‘yes’ to and what you are going to say ‘no’ to with greater ease and grace. If you want to feel peaceful? Say no to the four parties on one day. If you want to feel energetic? Put your phone down and go to bed on time. If you want to keep your immune system healthy? Go easy on the sugar and alcohol and make healthy food choices.

Volunteer!

Studies show that volunteering is good for your own stress level—as long as your motivation is for the benefit of others and not yourself. Find an organization you think is doing great work and carve out some time to help.

Set clear boundaries

With the onslaught of parties and events, visitors and responsibilities, it’s easy to get into more than we can reasonably handle. Don’t be afraid to say ‘no.’ My favorite tip for this is to tell people, when they ask me for something, is to say that “I’m not 100% sure if that can work for me; I’ll send you an email by tomorrow end of day to let you know.” That gives you a chance to actually consider whether it is something you really want to do, and also makes it a little easier to let people down gently.

Dr. Samantha Brody, author of Overcoming Overwhelm, is a naturopathic physician and acupuncturist and founder of Evergreen Natural Health Center in Portland, Oregon. Licensed as a primary care provider with extensive training and experience in both complementary and Western medicine, she has worked with over 30,000 patients and clients in the past twenty years. Her mission is to empower people to address the stress in their lives and help them to make changes that are in alignment with their personal health goals and values. She holds a doctoral degree in naturopathic medicine and a master’s degree in oriental medicine from the National University of Natural Medicine. She is a sought-after international speaker who educates lay and professional audiences on the issues of stress and health. Dr. Samantha writes for a variety of publications and has been quoted extensively in books and media outlets including the Los Angeles Times, Wall Street Journal, HuffPostand Shape. Learn more at drsamantha.com.

The community here at Sounds True wishes you a lovely holiday season! We are happy to collaborate with some of our Sounds True authors to offer you wisdom and practices as we move into this time together; please enjoy this blog series for your holiday season. 

To help encourage you and your loved ones to explore new possibilities this holiday season, we’re offering 40% off nearly all of our programs, books, and courses sitewide. May you find the wisdom to light your way.

EXPLORE NOW

 

4 Ways to Stay Healthy This Holiday Season

4 Ways to Stay Healthy This Holiday Season

In the hustle and bustle of the holiday season, it can be difficult to keep your health in check. There are so many holiday parties, family gatherings and opportunities to overextend yourself. However, if you can follow these 4 simple tips, it will help you stay on track!

Hydrate

Drink plenty of water all day long. Choose water over sugary drinks and alcohol whenever possible. Keeping your body hydrated is a key ingredient in keeping your body balanced and in a state of homeostasis. Think of drinking water as bathing your cells in nourishment. If you’re at a party and everyone is drinking, just get a pretty glass and fill it with water and add a slice of lime or lemon. No one will know the difference.

Don’t Overeat

Only eat until you’re full. Did you know it takes 20 minutes for your belly to signal to your brain that you’re full? Eat slowly, mindfully and consciously, only choosing healthy options. You can treat yourself to dessert but try to keep the portion small and opt towards the healthier options.

Get Plenty of Sleep

Sleep is when your body rejuvenates and restores itself, so don’t skimp on rest during this fun (but often stressful) time of year. Keep electronics out of the bedroom and try to stay off screens for at least an hour before you go to bed. Instead, take a nice warm bath with bath salts and a drop of lavender oil. Read your favorite book or do a quiet meditation. Also, try not to eat 2-3 hours before bed.

Move Your Body

Exercise is another extremely important ingredient in staying healthy throughout the holiday season, as well as the rest of the year. Exercise brings oxygen to your cells and making you feel more awake and energized. If you can start your day with a yoga class (or even 20 minutes on your yoga mat in your home), it will set the tone for the day, helping you choose healthier options along the way. Even if all you can squeeze in is a short walk, you will feel so much better and less stressed.

 

Victoria Dodge is a cofounder of Yoga Salt, coauthor of The Yoga Plate, professional photographer, and cooking expert who has worked with companies such as Lululemon, Forbes, and Apple, as well as celebrity clients, models, and Hollywood figures like Shaquille O’Neal, James Cameron, and Sterling K. Brown. The Dodges live in North Carolina with their two children.

Dodge-Victoria-and-Tamal-©RussellBaerPhotography-2018

The community here at Sounds True wishes you a lovely holiday season! We are happy to collaborate with some of our Sounds True authors to offer you wisdom and practices as we move into this time together; please enjoy this blog series for your holiday season. 

To help encourage you and your loved ones to explore new possibilities this holiday season, we’re offering 40% off nearly all of our programs, books, and courses sitewide. May you find the wisdom to light your way. Use promo code HOLIDAY10 and receive an additional 10% off your order.

EXPLORE NOW

 

Reasons to Celebrate

When you are confused, celebrate. In this moment, you’re free from having to know, liberated from the burden of expertise. There is no step from confusion to clarity; you clearly see confusion, and so clarity is already closer.

When you have doubts, celebrate. You have remained curious, and you haven’t settled for secondhand answers nor fixated on a conclusion. You’re free from certainty, the great weapon of the ego, undoubtedly.

When you feel fear, celebrate. You are moving into the unknown, leaving the known world, the dying world, the old world. Stepping into the new. Fear and excitement are so close here. The illusory armor of the separate self is breaking apart; life is flooding in. Fear is trying to protect you; bow to it.

When you feel anger, celebrate. Feel its ferocity, its power, the cry of a velociraptor. Life is surging through you, raw, unfiltered. You are on the verge of finding your song, fighting for a cause with passion, standing up for those without a voice, knowing what you deserve. Anger is related to courage, your willingness to move toward life and protect what you love, even in the face of danger.

When you get lost, celebrate. In every great journey, heroes lose their way sometimes, doubt their own power sometimes. Get lost, and find yourself. Find presence, the breath, the beating of the heart. Take the giant step of not knowing which step to take; a perfect step. Trust the doubting, too. And your path will find you, moment by moment. Your true path cannot be lost, ever.

When you feel sorrow, celebrate. You are not numb. You have not closed your heart to the unwanted. You are wide open to life, sensitive. This old, familiar friend has come to you for help. She is not a mistake. She only wants to warm herself by the fire of your presence, be given a space at the table, next to joy.

When you feel that you cannot celebrate life, celebrate. You are honest, you tell the truth of the moment, your eyes are open.

 

Looking for more great reads?

 

Excerpted from The Way of Rest by Jeff Foster

Jeff Foster shares his own awakened experience a way out of seeking fulfillment in the future and into the miracle of “all this, here and now.” He studied astrophysics at Cambridge University. Jeff’s books include The Way of Rest and The Deepest Acceptance. For more, visit lifewithoutacentre.com.

 

 

 

 

 

 

Whatever Arises, Love That

The holiday season is a chance to offer gifts and goodwill as symbols of gratitude to those we love. Whether enjoying warm meals with family, watching marathons of classic movies that remind us of a more innocent time, or feeling the winter magic that allows us to be more open, generous, and kind to others, the holidays somehow make life a more precious gift to receive.

What if the magic wasn’t reserved just for the holiday season, but could be celebrated within you in every moment?

What if the perfect gift, which was created just for you, is to awaken the unconditional love that always resides within your heart? What if this holiday season became an opportunity to explore the joy of emotional freedom in the most profound and heart-centered way?

While so many yearn for the grace of unconditional love, many tend to be confused, overwhelmed, or frustrated at not knowing how to open up to it. This is why I wrote Whatever Arises, Love That.

This book has been described as “an owner’s manual for a new spiritual paradigm.” It acts as a wise and loving companion throughout the uncertainties of an ever-changing world.

Now available as an unabridged audiobook, Whatever Arises, Love That is a powerful catalyst of healing for all stages of spiritual evolution.

This holiday season has a new soundtrack, reminding us that no matter what arises in life, “You deserve more love, not less.”
Many blessings always,

Matt Kahn

Sound As a Nutrient

Tami Simon speaks with Joshua Leeds, a sound researcher, music producer, educator, and one of the leading authorities in the emerging fields of psychoacoustics and bioacoustics. Joshua is the author of The Power of Sound and Sound Alchemy. With Sounds True, he released three music programs in collaboration with Dr. Andrew Weil: Deep Calm, Increase Vitality, and Relax and De-Stress. He has also created Through a Dog’s Ear: Music to Calm Your Canine Companion. In this episode, Joshua discusses the psychoacoustic principles of how tone, tempo, and pattern affect our mind and body; why sound is a “nutrient” to the nervous system, and how sound and music affect the lives of our “best friends”—our canine companions. (66 minutes)

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