Authenticity is a Unique Superpower That We All Have
People often think that “personal branding” is a dirty word. That it revolves around ego and vanity and self-promotion. After building and running my personal branding agency, SimplyBe. and reflecting on our unique approach to this space, I realized that there was something much deeper to this work.
Each of us is here for a specific reason. Each of us has a light that we need to shine. And most people don’t know how to technically, practically tell their own story. Most of all, they don’t feel they have the permission, the confidence, the support, to take the leap. My book, Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, is that permission slip—for you to get out of your own way, to dive deep and take the journey within. Although often perceived as a practice in exterior image, personal brand is really about how you see yourself, how you know yourself, how you come to cherish yourself. That is the journey that awaits you in Be.
There are a lot of people who don’t want to be on social media or don’t want to be “famous” and therefore feel like the work of personal branding isn’t for them. But frankly, it doesn’t matter if you use social media every day or if you never touch it for the rest of your life—you have a personal brand.
Your personal brand is your value. It’s your worth. It’s the impression you leave behind in any room or crowd. It’s how you make people feel. It’s how you interface with people wherever you go—the way you treat your barista, the way you talk to your children’s teachers, the way you communicate with your team at work, how you create relationships in our community. It’s your legacy. All of these daily interactions are opportunities to hone and master your brand on your terms. That is personal branding.
My background is in marketing and branding. I’ve cut my teeth in the world of social media working with Fortune 500 brands over the last 15+ years. That said, in this book you will find frameworks and easy DIY tools to build your brand from the ground up and to take it online and leverage it to build your business, your career, your reputation, your followership. You’ll learn how to craft a message and a strategy, build PR awareness, create original content, identify your competitive landscape, and much more. It is a very tactical book in that sense. But my biggest inspiration and passion is bringing more humanity to business. Be. is a personal empowerment book at its core. Simply put, Be. is a study in the power of authenticity.
Authenticity is a unique superpower that we all have. It’s a practice in you simply being you, inclusive of all of your shadows, sh*t, failures, weaknesses, AND all of your successes, triumphs, talents, and unique gifts. That’s what Be. will really challenge you to own—your fully unapologetic YOU.
My book is far more than what meets the eye. I hope you pick it up and learn that you, indeed, have a brand and that this simply means that you have something worthy and meaningful to share with the world. Personal branding, at its core, is an act of service. It is about what we are here to give versus what we are here to get. And when we architect a personal brand from that place, we come alive.
The world needs your light.
The world needs you to shine.
Every one of us has not just the privilege but the responsibility to step forward and simply be.
Don’t let us down.
With love and light,
Jessica Zweig
Bestselling author of Be.
Founder & CEO, SimplyBe.
Jessica Zweig is the CEO and founder of the SimplyBe. agency, a personal branding company that helps millions of people worldwide. She’s been named a “personal branding expert” by Forbes, a Top Digital Marketer to Watch by Inc., one of 2020’s Most Notable Entrepreneurs by Crain’s Chicago Business, and the 2018 and 2019 recipient of the international Stevie® Award for Female Entrepreneur of the Year. She’s been featured on FOX, ABC, NBC, Thrive Global, Business Insider, and more as an expert on how an authentic personal brand is the key to a more successful career. For more, visit jessicazweig.com.
Author photo © Lindsey Smith
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What is Somatic Abolitionism?
Somatic Abolitionism is a living, embodied anti-racist practice, a form of culture building, and a way of being in the world. In this immersive audio workshop, Resmaa Menakem presents ten sessions of insights and body-based practices to help listeners liberate themselves—and all of us—from racialized trauma and the strictures of white-body supremacy.
Listen to the first 15 minutes of this audio program:
https://soundstrue-ha.s3.amazonaws.com/video/You-Me-Us-Racialized-Trauma-Excerpt.mp4#t=,15
This is an adapted excerpt from You, Me, Us and Racialized Trauma by Resmaa Menakem.
You, Me, Us, and Racialized Trauma
Somatic Abolitionism is a living, embodied anti-racist practice, a form of culture building, and a way of being in the world. In an immersive audio workshop, Resmaa Menakem presents ten sessions of insights and body-based practices to help listeners liberate themselves—and all of us—from racialized trauma and the strictures of white-body supremacy.
Two Free Gifts from Adyashanti!
Sounds True is happy to offer two free inspiring teachings from Adyashanti: a special video teaching from Resurrecting Jesus, and an excerpt from Falling into Grace. We hope you find them helpful on your own path of healing and awakening.
Learn more about Adyashanti’s new book Resurrecting Jesus here.
Enjoy!
The Healing Pulse – a free music download
We’re happy to offer you The Healing Pulse, a free download featuring inspiring and and expansive music for healing, relaxation, and contemplation, Includes hand-picked selections from the Sounds True archive, including tracks from our friends Deva Premal, Jai Uttal, Snatam Kaur, Glen Velez, Kimba Arem, John de Kadt, Singh Kaur, and Riley Lee.
Download The Healing Pulse now!
More music from the Sounds True archive…
The Psychology of Loving Awareness with Jack Kornfield
The Psychology of Loving Awareness with Jack Kornfield, PhD
A Two-Day Training in Transforming Difficulty into Ease and Well-Being
Loving awareness, mindfulness, and compassion have enormous power to benefit every human life. These time-tested tools of Eastern psychology are widely supported by modern neuroscience in more than 3,000 studies and research papers from the past 25 years. With The Psychology of Loving Awareness, master teacher Jack Kornfield invites professionals and meditators alike to join him in a retreat-like setting in San Diego, California to discover the transformative practices from Buddhist psychology that are now being applied in therapy, education, medicine, business, law, athletics, the arts, and in the personal lives of millions.
This two-day training will offer the theory and practice of age-old methods for transforming difficulty into ease and well-being. Through guided practices, wisdom teachings, experiential exercises, case studies, healing stories, dialogue, and inner training, Jack Kornfield will provide an immersive demonstration of the most important principles of Buddhist psychology for awakening the heart and mind—offering skills to aid professionals and deepen the practice of meditators, including:
- Directed healing
- Inner witnessing
- Compassion and forgiveness
- Refining clarity of intention
- Composure in stressful circumstances
- Mindfulness towards the body, thoughts, and emotions
- Fostering resilience, adaptability, and a gracious, wide perspective
When we see the spirit of a leader like Nelson Mandela, the Dalai Lama, or Aung San Suu Kyi, we come to realize what is possible when we meet the world from a place of loving awareness. By cultivating our capacity for balance and attunement, we can experience joyful embodiment of inner liberation, no matter what the outer circumstances.
Join us for two days of powerful practices, heartfelt reminders, clear teachings, personal skill-building, and clinical tools—shared in a warm, retreat-like setting with a loving and open community.
4 Ways to Rest This Holiday Season
Giving yourself permission to rest during the holiday time is perhaps the most radical—and life-saving—act you can do. Here are a few easy ways to give yourself the gift of rest. Your family and friends will thank you—and might just lie down too!
Meditate Every Morning or Evening
If you have 15-minutes, try practicing yoga nidra meditation, a guided meditation also known as yogic sleep. This is supreme relaxation. You can find yoga nidra online. If you don’t have that kind of time, silent meditation for even just 3 minutes every day can feel restful. Close your eyes, and notice your breath. You can repeat a mantra or a relaxing word as you breathe in and out. If family is visiting and you don’t have a quiet spot in the house, meditate in your car or even in the bathroom!
Breath Counting
We tend to forget just how restful it can feel to breathe. Breath counting pulls the mind away from stress and towards a more centered, balanced feeling. To practice, count backwards slowly, with rhythmic inhalations and exhalations, and say to yourself as you breathe, “Breathing in, 11, breathing out, 11, breathing in, 10, breathing out, 10.” And so on, counting down to one. You do this while breathing the whole body or engage a chakra and breathe into that area. Befriend the breath.
Walking Meditation (extra points for bare feet!)
If you’re stressed over the holidays, walk in silence on the ground for five minutes or more. As Thich Nhat Hanh says, “Walk as if your feet are kissing the earth.” Walking bare-footed is ideal—outside or in your home. More and more evidence suggests that we need the Earth’s electrons for our well-being—it improves sleep, pain management, and stress. If you can’t walk in silence, try cooking your holiday meal mindfully in bare feet, Your body will thank you.
Watch the Sun Set or Rise
Sunrise and sunset are mystical times of the day. Busy lives don’t easily give us access to the soul. During sunset and sunrise the veils of illusions, which pull us away from our truest self, are thin. We can see ourselves more clearly and feel more intuitive and creative. If you can, watch the sun set or rise in silence. Your nervous system will thank you.
Karen Brody is a women’s well-being and leadership expert who helps women journey from worn out to well rested and then dream big in their work and lives. A certified yoga nidra instructor, she is the author of Daring to Rest: Reclaim Your Power with Yoga Nidra Rest Meditation, founder of Daring to Rest, a yoga nidra-based self-empowerment program for women. She has an MA in Women and International Development from the Institute of Social Studies in the Netherlands, and a BA in sociology from Vassar. Karen is also a playwright, and Birth, her theater-for-social-change play has been seen in over 75 cities around the world. She is the mother of two boys and met her husband in the Peace Corps. She resides in Washington, DC, but considers the world her home.
The community here at Sounds True wishes you a lovely holiday season! We are happy to collaborate with some of our Sounds True authors to offer you wisdom and practices as we move into this time together; please enjoy this blog series for your holiday season.
To help encourage you and your loved ones to explore new possibilities this holiday season, we’re offering 40% off nearly all of our programs, books, and courses sitewide. May you find the wisdom to light your way.
